MITSUBISHI XPANDER and XPANDER CROSS HEV Reinforce Leadership in the Modern Family MPV Segment with No. 1 Sales Position, and Secure the Thailand’s Most Admired Brand Award for the 3rd Consecutive Year

At a Glance:

● The MITSUBISHI XPANDER and XPANDER CROSS HEV continue to hold the No.1 sales position in the 7-seat family MPV segment, with a market share of more than 50%.

● Mitsubishi Motors Thailand has also received the “Thailand’s Most Admired Brand 2026” award in the automotive category, MPV segment, from BrandAge magazine for the 3^rd consecutive year.

● This achievement reflects the company's product development concept that places “customer understanding” at its core, guided by the philosophy of “KOE” (声) — Listening to the Voice of the Customer, and “KANDO” (感動) — Creating Memorable Impressions at every touchpoint across all services and products. It is further reinforced by after-sales service standards through care, sincerity, and attention to detail, in line with the Japanese spirit of service, or “Omotenashi” (おもてなし), delivered through a nationwide network of more than 180 Mitsubishi dealerships.

 

Bangkok – May 22, 2026: Mitsubishi Motors (Thailand) Co., Ltd. reinforces its success as the market leader in the 7-seat family MPV segment with the MITSUBISHI XPANDER and XPANDER CROSS HEV, which continue to hold the No. 1 sales position in its segment with a market share of over 50%. The company has also been awarded the “Thailand’s Most Admired Brand 2026” in the automotive category, MPV segment, by BrandAge, a leading marketing and business magazine and online media platform, for the 3^rd consecutive year. This achievement reflects the strong confidence Thai customers continue to place in the brand and its products.

 

Mr. Sarote Maartlert, Executive Vice President of Sales, Aftersales, and Customer Experience, Mitsubishi Motors (Thailand) Co., Ltd., stated, "This achievement and award reflect the trust Thai customers continue to place in every model of Mitsubishi in the MITSUBISHI XPANDER lineup. It also serves as a key driving force for us to continuously enhance our products and services in order to deliver the best possible experience for customers in every aspect.

 

The success of the XPANDER family has been driven by a product development concept that places “customer understanding” at its core, guided by the philosophy of “KOE” (声) — Listening to the Voice of the Customer, and “KANDO” (感動) — Creating Memorable Impressions at every touchpoint across all services and products. This is reflected in the development of Mitsubishi vehicles that meet the needs of modern family lifestyles in terms of comfort, safety, technology, and overall value for use. In addition, we continue to elevate our after-sales service standards through care, sincerity, and attention to detail, in line with the Japanese spirit of service, or “Omotenashi” (おもてなし), across our nationwide network of more than 180 Mitsubishi dealerships, ensuring a high level of confidence and satisfaction for customers throughout every stage of ownership.”

 

The MITSUBISHI XPANDER and XPANDER CROSS HEV are strategically important models for Mitsubishi Motors Thailand, strengthening the company’s position in the 7-seat MPV segment. Both models have earned strong trust from customers seeking a family vehicle which comprehensively meets their needs, offering flexible utility space, a spacious cabin that supports a wide range of usage, and a distinctive sporty-premium design perfectly reflecting the lifestyle of modern families.

 

Additionally, both models have been developed to meet modern driving trends, featuring three advanced technologies under the MITSUBISHI e:MOTION concept. These include a powerful full hybrid system that delivers excellent fuel efficiency, enhanced cabin quietness, and outstanding responsiveness. Driving confidence is further enhanced through 7 DRIVE MODE, as well as Mitsubishi Motors’ exclusive Active Yaw Control (AYC).

 

Greater peace of mind is provided through a new “Extended Warranty Program,” which provides vehicle quality coverage for up to 7 years or 150,000 kilometers (previously 5 years or 100,000 kilometers), along with a hybrid system warranty of up to 7 years with unlimited mileage (previously 5 years with unlimited mileage), while the hybrid battery continues to be covered for up to 10 years under the existing warranty conditions. The program applies to both new and existing customers.

 

The NEW MITSUBISHI XPANDER HEV is priced at 939,000 baht and comes in three color options: Blade Silver, Graphite Grey, and White Diamond with Black Roof (with an additional 15,000 baht for the two-tone roof option). Meanwhile, the NEW XPANDER CROSS HEV is priced at 969,000 baht and comes in four color options: Graphite Grey, Jet Black Mica, White Diamond with Black Roof, and Green Bronze with Black Roof (with an additional 15,000 baht for the two-tone roof option).

 

For more information or to schedule a test drive, please visit www.mitsubishi-motors.co.th or contact the Mitsubishi Call Center at 02-079-9500, available 24 hours daily. Stay updated with the latest news from Mitsubishi Motors Thailand at www.facebook.com/MitsubishiMotorsTH.

 

FAQs

Q: Why do the MITSUBISHI XPANDER HEV and XPANDER CROSS HEV secure the No.1 sales position in the 7-seat family MPV segment?

A: Both models perfectly meet the needs of modern families through the MITSUBISHI e:MOTION concept, which integrates three advanced technologies: a full hybrid system, 7 DRIVE MODE, and Active Yaw Control (AYC).
They also offer spacious and flexible cabin space, everyday driving comfort, and comprehensive 360-degree Diamond Sense safety technology.

 

Q: What are the starting prices of the NEW MITSUBISHI XPANDER HEV and XPANDER CROSS HEV?

A: The NEW MITSUBISHI XPANDER HEV is priced from 939,000 baht, while the NEW MITSUBISHI XPANDER CROSS HEV starts from 969,000 baht.

 

Q: What is Omotenashi (おもてなし)?

A: Omotenashi (おもてなし) refers to the Japanese spirit of service, reflected through after-sales service standards with caring, sincerity, and attention to detail.

 

Q: What is the “Thailand’s Most Admired Brand” award?

A: The “Thailand’s Most Admired Brand” award, presented by BrandAge magazine, recognizes the brands that are considered the most trusted and admired by consumers in each business category, based on nationwide consumer research and surveys. In 2026, Mitsubishi Motors Thailand received the award in the automotive category, MPV segment, for the 3^rd consecutive year.

 

#MitsubishiMotorsThailand #XPANDERHEV #XPANDERCROSSHEV #MPV #No1Sales #BrandAge

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest facility in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive companies committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology, and customer satisfaction. In 2018, MMTh officially opened the Education Academy in Pathum Thani. At the beginning of 2024, the company celebrated a total production of seven million units. MMTh’s current range of vehicles includes the MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER HEV, and MITSUBISHI XPANDER CROSS HEV. And most recently, MMTh underlined its leadership in HEVs with the debut of the ALL-NEW MITSUBISHI XFORCE HEV to the Thai market for the first time, reaffirming its leadership in full-hybrid vehicles. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi, to assess products from design to product development stages to ensure customers take delivery of vehicles that are second-to-none in all aspects of quality.

 

Stay updated with Mitsubishi Motors Thailand.