Mitsubishi Motors Thailand and Mitsuthaiyonkonlakan Host “Mitsubishi Xperience Day,” Reinforcing Confidence in Products and After-Sales Service, while Continuously Listening to Customer Voices

Bangkok– October 28, 2025: Mitsubishi Motors (Thailand) Co., Ltd., along with Mitsuthaiyonkonlakan, Phatthalung, recently hosted the exclusive activity “Mitsubishi Xperience Day,” inviting customers to discover an elevated ownership experience of the ALL-NEW MITSUBISHI XFORCE HEV. The event featured a variety of engaging activities, including driving techniques, after-sales service, and emergency response workshops. More than 30 customers participated, along with executives from Mitsubishi Motors Thailand, dealers, and expert technicians, who engaged with attendees in a casual and approachable atmosphere. This initiative aims to enhance customer confidence in Mitsubishi’s product quality and after-sales service, while also strengthening the relationship between Mitsubishi Motors Thailand, its dealers, and valued customers.

 

The Mitsubishi Xperience Day began with the “Driving Experience” activity, offering customers the opportunity to learn techniques and tips from Mitsubishi expert technicians. The session provided an in-depth look at the key features of the ALL-NEW MITSUBISHI XFORCE HEV, including the new generation full hybrid system and 7 DRIVE MODE. Demonstrations guided customers on how to select the most suitable mode for their lifestyle and real road conditions in Thailand, whether wet road, slippery road, or tackling muddy terrain—ensuring confidence in the vehicle’s performance, technology, and safety across all types of journeys.

 

The event continued with the “Service Experience” activity, providing customers an exclusive tour of various service areas within the Mitsubishi dealership. This activity aimed to reinforce confidence in high-quality after-sales service standards under the slogan “We Take Care, You Just Drive,” reflecting the commitment to delivering a worry-free and rewarding ownership experience throughout the vehicle’s lifetime. Customers who purchase a new vehicle and choose for the Mitsubishi Service Package can schedule periodical maintenance services for free of charge, covering engine oils, parts, chemicals, and labor fees for 5 years or 100,000 kilometers (whichever comes first), including 24-hour emergency roadside assistance for 5 years, and a free 5-year or 100,000-kilometer warranty package (whichever comes first).

 

In addition, the exclusive “M-CARE” program offers privileges for customers who bring their vehicles in for periodical maintenance, following the concept “More Periodical Maintenance, More Privileges.” Customers can receive discount coupons of up to 15%*, redeemable at any of 191 Mitsubishi dealerships nationwide. Customers can also conveniently access these privileges and schedule service appointments via the M-Drive application, serving today’s digital lifestyle and enabling seamless service management at one service.

 

Another highlight of the event that drew significant interest was the “Emergency Response Experience” activity, which focused on preparing customers for unexpected situations and was led by expert technicians. Customers learned how to handle emergency scenarios, such as the tyre is punctured while gaining a better understanding of essential in-vehicle tools. This hands-on experience not only enhanced customers’ basic vehicle care skills but also instilled confidence and peace of mind, enabling them to handle unforeseen incidents effectively and promptly.

 

Moreover, beyond the various activities, Mitsubishi Xperience Day served as a valuable platform for listening to customers’ feedback as real users. This allowed customers to share their firsthand experiences and perspectives on the brand’s products and after-sales services. The feedback collected enables Mitsubishi to further refine and enhance its offerings to better meet customer needs, reflecting the company’s core commitment to “Continuously listening to customer voices.”
in every aspect of its operations.

 

Khun Surangrat Sara, owner of the ALL-NEW MITSUBISHI XFORCE HEV from Surat Thani Province, shared her impressions of the event: "The atmosphere today was wonderful, and I was very impressed. The team welcomed us warmly and in a friendly manner. I learned so much, both about the technology and the practical use of the car, in many things I had never known before, but today I understand much better. My family has been using Mitsubishi vehicles for nearly 20 years, and today’s experience has further strengthened my confidence in the brand’s standards. As for the car itself, I can say it offers excellent performance, power, and fuel efficiency, along with a modern design. Driving it feels safe, confident, and stylish."

 

Khun Taweesak Punyasai, owner of the ALL-NEW MITSUBISHI XFORCE HEV, who has driven over 6,700 kilometers in the past 3 months, shared his hands-on experience: "My family has been using Mitsubishi vehicles since my father’s generation, so we have always trusted the brand’s performance and safety. Driving this model has been both enjoyable and smooth, perfectly suited to me as a modern family man. The safety features are practical, especially the multi around view monitor, which give my wife confidence when driving. Today’s event was also excellent. I gained valuable insights from the experts, deepening my understanding of the car’s technology and further strengthening my trust in the Mitsubishi brand. I truly appreciate Mitsubishi’s commitment to caring for customers across all generations!"

 

Mitsubishi Xperience Day is the newest event concept organized by Mitsubishi Motors Thailand in collaboration with its Mitsubishi dealership. The company has planned to continuously expand this initiative to dealerships nationwide. Mitsubishi Motors Thailand’s ongoing commitment to enhancing the customer experience and providing comprehensive after-sales service with transparency, high standards, and meticulous attention to detail. The company recognizes that today’s customers are not only looking for a vehicle with excellent performance but also value a seamless ownership experience, value-packed, and confident ownership experience. Mitsubishi Motors Thailand is therefore dedicated to continuously developing and delivering products and services of the highest quality, ensuring happiness, satisfaction, and peace of mind for Thai customers nationwide.

 

For more information or to schedule a test drive, please visit www.mitsubishi-motors.co.th or contact the Mitsubishi Call Center at 02-079-9500, available 24 hours a day. Stay updated with the latest news from Mitsubishi Motors Thailand at www.facebook.com/MitsubishiMotorsTH

* Terms and conditions are as specified by the company.

About Mitsubishi Motors Thailand (MMTh) 

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology, and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.  Stay updated with Mitsubishi Motors Thailand: