Mitsubishi Triton ‘Rukkit Edition’ Passion and Determination

Bangkok, April 29, 2021: Mitsubishi Motors Thailand has collaborated with Mr. Rukkit Kuanhavej to create Mitsubishi Triton ‘Rukkit Edition’ pickup truck that is the perfect collaboration among Mitsubishi Motors’ passion and the talent of Thailand, crafted specially for customers with unique passion to show the distinctive life style.

Launched during the 42^nd Bangkok International Motor Show 2021, Mitsubishi Triton ‘Rukkit Edition’ is based on the new Mitsubishi Triton Mega Cab, and available for sales as one of Mitsubishi Motors Thailand 60th anniversary’s special edition.

The reason for the collaboration is straightforward, both Mitsubishi Motors Thailand and Mr. Rukkit Kuanhavej share similar philosophies, ‘Ambition to Explore’ and also in line with Mitsubishi Motors’ global tagline ‘Drive Your Ambition’ that promises customers with new experiences to expand their activities and meet new challenges. It also encourages passion and drives people to their success.

Mr. Rukkit is a renowned a graphic designer and street artist specialized in creating mind-blowing figurative language arts with his strong, signature geometrical patterns. He has worked with numerous global brands and products that push the boundaries of traditional fashion.

"My passion is to explore and create unique artistic expressions. I am very determined in achieving my ambitions and I constantly go beyond boundaries to explore and achieve them. For this truck, my inspiration came from the name ‘Triton’. In Greek mythology, Triton is the son of Poseidon, the God of the Sea. The Mitsubishi Triton ‘Rukkit Edition’ reflects this inspiration. I used strong and colorful graphics to make the strong and powerful-looking truck even greater. I wanted to make it ‘The Great Triton’. To me, this special model is the celebration of passion and an exceptionally unique style,” Mr. Rukkit said.

Sharing the same ‘Engineered Beyond Tough’ concept with the rest of the range, Mitsubishi Triton ‘Rukkit Edition’ combines toughness and durability with contemporary and urban sporty styling. The truck also comes with seven-inch infotainment touchscreen that supports Apple CarPlay⁽¹⁾ and Android Auto⁽²⁾.

Power comes from the globally proven with its toughness and power, 2.5L four-cylinder in-line DOHC 16-valve turbo-diesel engine with intercooler featuring common-rail fuel injection. Safety features include Dual SRS Airbag, Anti-lock Braking System with Electronic Brake Force Distribution and Brake Override System.

Mitsubishi Triton ‘Rukkit Edition’ is priced at THB 647,000⁽³⁾ and available in Sunflare Orange, Solid White and Jet Black Mica. All variants feature a black roof finish. As of 60^th Anniversary Edition, our customers are also invited to play a role and help us to foster sustainable development and affect positive difference as a part of the community. Towards every purchasing of Mitsubishi Triton ‘Rukkit Edition’ before December 31, 2021. Mitsubishi Motors Thailand will donate cash THB 2,000⁽⁴⁾ per unit for charity. Proceeds from the donations will be in line with its three key focuses in education, sustainable environment and health & wellbeing of Thais.

For more information, please contact Mitsubishi dealers nationwide or visit www.mitsubishi-motors.co.th or contact Mitsubishi Call Center at 02-079-9500, available 24 hours daily.

(1) Apple CarPlay® is a trademark of Apple Inc., registered in the U.S. and other countries

(2) Android Auto is a mobile app developed by Google to mirror features from an Android device

(3) Additional THB 7,000 is for Sunflare Orange and Jet Black Mica body color

(4) Every purchasing of Mitsubishi "Special Edition" and "Passion Red Edition" for Triton, Xpander, Mirage and Attrage, MMTh will donate cash THB 2,000 and THB 5,000 for Pajero Sport to charitable organizations through MMTF.

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018 MMTh celebrated a total production of five million units, and officially opened Education Academy in Pathum Thani. MMTh’s current range of vehicles includes the Mitsubishi Triton, Mitsubishi Pajero Sport, Mitsubishi Attrage, Mitsubishi Mirage, Mitsubishi XPANDER and Mitsubishi Outlander PHEV. To ensure the highest quality, MMTh uses its proving ground in Sriracha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

• Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 every day at 8:30 – 17:00 hrs.
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