MITSUBISHI MOTORS THAILAND Announces the New Brand Vision “The Legend Reinvented” Toward New Era of Electric Vehicle

Bangkok - October 29, 2020: In anticipation of the launch of the MITSUBISHI OUTLANDER PLUG-IN HYBRID ELECTRIC VEHICLE (PHEV) in Thailand, Mitsubishi Motors (Thailand) Co., Ltd. organizes the new brand vision and direction announcement ‘The Legend Reinvented’ to the media at Education Academy in Pathumthani.

Mr. Morikazu Chokki, President and CEO of Mitsubishi Motors (Thailand) Co., Ltd. said “Mitsubishi Motors has achieved legendary success on many fronts. Our heritage in “Pajero”, the legendary SUV and the 12 time-winner of the world’s toughest race, Paris-Dakar. “Mitsubishi Lancer Evolution”, the king of World Rally Championship that brought to the world the superior performance legend of Super All-Wheel Control (S-AWC) technology and ‘i-MiEV’ the first electric vehicle mass production are legendary”.

This heritage drives us to continue exploring and evolving, as a true legend would. Today Mitsubishi Motors is ready to reinvent the legend by creating a new legend MITSUBISHI OUTLANDER PHEV to lead people to step over into a new era of automotive.

MITSUBISHI OUTLANDER PHEV was not only the world’s first PHEV SUV but the world’s best-selling PHEV was created as a combination of legendary Mitsubishi Motor’s DNA to address these issues and the technology has been proven in many countries. You’ll no longer have doubts in its durability and high performance, thanks to our unbeatable legendary SUV and 4WD evolutions. With its flexible energy sources, it’s very clear in practicality. In addition, it is inexpensive to run because of Thailand-made maintenance and worry-free package that we plan to offer to our customers. It is the perfect solution for the transition from internal-combustion engine vehicles (ICE) to battery-electric vehicles (BEV).

Participants at the seminar were also taken on a tour of Education Academy to demonstrate Mitsubishi Motors Thailand’s on-schedule plans and readiness in sales and aftersales services to create the next legend for customers in Thailand.

It’s coming soon.