Mitsubishi Motors Thailand Unveils Mitsubishi XPANDER Passion Red Edition
Bangkok, August 23, 2021: Mitsubishi Motors Thailand unveils Mitsubishi XPANDER ‘Passion Red Edition’ designed to celebrate the 60th anniversary in Thailand, with an element of charity to give back to Thai communities. Only limited units of Mitsubishi XPANDER ‘Passion Red Edition’ will be available, making it a very unique proposition for fans of the marque.
Mr. Eiichi Koito, President and CEO, Mitsubishi Motors (Thailand) Co. Ltd., said, “The seven-seater Mitsubishi XPANDER has led Thailand’s MPV segment since its launch in August 2018. With an impressive cumulative sales volume of more than 38,000 units across all variants, they have been successfully delivered to Thai customers. Apart from its advanced and modern design, it is also the best choice for modern families who require versatility, a spacious interior, safety, security, comfort and SUV capabilities”.
Mitsubishi XPANDER has achieved a number of prestigious awards in the ASEAN region including the Best-Selling Mini MPV Award from Thailand Car of the Year for three consecutive years. It was also awarded the Best Small MPV of the Year in Indonesia, Philippines and Vietnam.
In conjunction with Mitsubishi Motors Thailand’s 60th anniversary, and to add excitement and strengthen its model lineup, the award-winning MPV is now offered in ‘Spirit Red’. Red is chosen because it is the color of Mitsubishi Motors’s heritage as well as the color of the Mitsubishi Three-Diamond Logo, which also represents quality, excitement and passion. Therefore, Mitsubishi XPANDER ‘Passion Red Edition’ is designed to expand the possibilities for a more inspiring lifestyle for owners to go anywhere.
Customers are also invited to play a role and help foster sustainable development and affect positive change in the community. In line with this initiative, Mitsubishi Motors Thailand will donate THB 2,000 cash for every unit of Mitsubishi XPANDER ‘Passion Red Edition’ sold. Proceeds will be contributed to the sustainable development of Thai society through three non-profit organizations, namely, The Information Technology Foundation under of Her Royal Highness Princess Maha Chakri Sirindhorn, Ramathibodi Foundation and The Chaipattana Foundation.
Mitsubishi Motors Thailand also launched the ‘Celebrate 60th Anniversary of Mitsubishi Motors in Thailand, Giveaway 60 Million Baht’ special campaign, where customers who buy any Mitsubishi vehicles before December 31, 2021, stand a chance to win one of the six 60-baht gold grand prizes, worth THB 1,620,000. Other prizes include 60 6-baht gold, 400 Samsung 65” QLED 4K Smart TV and 800 iPhone 12 64GB with total value of over THB 60 Million.
Based on the Mitsubishi XPANDER GT variant, Mitsubishi XPANDER ‘Passion Red Edition’ will feature a special 60th Anniversary side badge, special alloy wheel decal and special 60th Anniversary headrest cover and scuff plate. It also comes with build-in wireless charger and special commemorative key pocket for the vehicle’s Keyless Operation System fob to remind the drivers that this is a special limited vehicle.
Apart from the exclusive items, Mitsubishi XPANDER ‘Passion Red Edition’ continues to be class-leading in convenience and safety features, with a stylish and robust exterior and a high ground clearance of 205 mm. Inside, the vehicle maintains its renowned spaciousness, featuring superior ride comfort with lower noise, vibration and harshness (NVH) and Mitsubishi Motors’ ‘Omotenashi’ principle that provides greater hospitality and attention to detail. The cabin’s soft-touch materials also reduces interior noise.
Mitsubishi XPANDER ‘Passion Red Edition’ features seven-seat capability, all finished in leather. The seats can be rearranged for more storage space with its flexible arrangement and tumble-down design. Other conveniences include Keyless Operation System (KOS) with one-touch push-start button, three 12V DC power socket for chargers, rear climate control, leather-wrapped gear shifter and steering wheel with tilt-and-height adjustable steering column, steering wheel-mounted controls, cruise control, touch-screen monitor, DVD player and a 4.2-inch TFT color LCD multi-information screen with 3D animation.
It is also fully-equipped with safety features including Active Stability Control (ASC), Traction Control System (TCL), Hill Start Assist (HSA), Anti-Lock Braking System (ABS), Electronic Brake Force Distribution (EBD), Brake Assist (BA) Emergency Stop Signal System (ESS), Driver and Passenger Airbags and a Rearview Camera.
Mitsubishi Triton ‘Passion Red Edition’ is supported by the 'Rao Doo Lare, Khun Khae Kab’ (We take care, you just drive) campaign across 240 dealerships nationwide. It promises customer access to Genuine Service, Genuine Parts, Genuine Technician, Genuine Performance and Genuine Network and Accessibility, to ensure all Mitsubishi cars will be in the best condition at all times at affordable costs of ownership.
Mitsubishi Triton ‘Passion Red Edition’ is now available at Mitsubishi showrooms nationwide. For more details and test drives, please visit www.mitsubishi-motors.co.th or contact Mitsubishi Call Center at 02-079-9500, available 24