Mitsubishi Motors Thailand Wins Six ‘Car of the Year 2023’ Awards for All Vehicle Segments

BANGKOK, Thailand – March 16, 2023: Mitsubishi Motors Thailand recently won six ‘Car of the Year 2023’ awards for all vehicle segments from Grand Prix International. Judged by a panel of automotive experts, the award-wining models include:

  • Mitsubishi XPANDER : Best MPV under 1,600 c.c.
  • Mitsubishi Triton Athlete : Best 4WD Pickup under 2,500 c.c.
  • Mitsubishi Pajero Sport Elite 4WD : Best Diesel 4WD PPV under 2,500 c.c.
  • Mitsubishi Attrage : Most Valuable Eco Sedan
  • Mitsubishi Mirage RALLIART : Best Fuel Economy Eco Car
  • Mitsubishi Outlander PHEV : Best Technology PHEV

Mr. Eiichi Koito, President and CEO of Mitsubishi Motors (Thailand) Co., Ltd, said, "I am so excited and pleased to receive awards toward all of our line up models, namely Mirage, Attrage, Xpander, Triton, Pajero Sport and Outlander PHEV. The multiple award winning for all vehicle segments across our model range proves the success of our determination to create and provide the top-quality cars and services to meet customers’ needs and a variety of lifestyles with our philosophy, Mitsubishi Motors-ness that provide safety, comfort and durability for drivers.”

The highlights of the award-winning Mitsubishi cars include Mitsubishi XPANDER as “the Best MPV under 1,600 c.c”. has been developed with the DNA of Mitsubishi Motors icon products - Pajero Sport - and premium compact MPV crossover which has recently been launched as the new Mitsubishi XPANDER CROSS, featuring more premium and sporty design engineered for both the daily use of modern families and active drivers who love adventures and outdoor activities. Enhanced with a new driving system that includes Active Yaw Control (AYC) as new advanced safety technology, the seven-seater SUV provides “above–the-class” safety, security, and comfort in a variety of weather and road conditions.

Meanwhile, the Mitsubishi Triton Athlete as “the Best 4WD Pickup under 2,500 c.c.” emphasizes its positioning as one of the most fully-equipped vehicles in its segment. We built it to provide customers with a great combination of drivability, toughness, and cabin comfort refinement with class-leading advanced safety features. Driving performance is enhanced by our world-class ‘Super Select 4WD II’ system that features four driving modes for all terrains.

The Mitsubishi Pajero Sport Elite 4WD as “the Best Diesel 4WD PPV under 2,500 c.c.” is the most distinctive premium SUV with luxury, powerful performance, advanced safety technology and supreme cabin comfort. The latest model features the advanced ‘nanoe™X’ air purification technology, while the driver enjoys maximum comfort with the new Power Lumbar support, entertained by an eight-speaker dynamic audio system.

The Mitsubishi Attrage as “the Most Valuable Eco Sedan” is the smart city car that fits the needs of modern families who require an urban runabout while Mitsubishi Mirage RALLIART as “the Best Fuel Economy Eco Car” has an environmentally-friendly powertrain. Both feature user-friendliness with Siri voice commands and Bluetooth connection. They also feature smart functions and advanced safety features that are normally found in more premium and expensive models.

On the subject of environmental-friendliness, the Mitsubishi Outlander PHEV as “the Best Technology PHEV”, is more than just a plug-in electric vehicle. It is the most practical and optimal solution toward the carbon neutral era with Mitsubishi’s distinctive 4W-control by twin motors which offer quieter, more economical driving while the 2.4-liter gasoline engine generates electricity and powers the drive when more horsepower is needed. Because the Outlander PHEV is so advanced, it switches seamlessly between them to offer the most efficient performance. Moreover, Mitsubishi Outlander PHEV is part of the Dendo Drive House technology developed by Mitsubishi Motors that stores and shares energy by utilizing solar power, the vehicle’s battery and an Energy Storage System. Drivers can charge their vehicles using grid power, or supply electricity from their vehicles to the home. It is also a reliable source of backup power in the case of emergencies or power outages.

Mitsubishi Motors Thailand will be displaying all its award-winning models in the upcoming 44th Bangkok International Motor Show 2023. Visitors are welcome to Mitsubishi Motors Thailand's booth at A11 at Challenger Hall 1–3, Muang Thong Thani during March 22 – April 2, 2023.

For more details and test drives please visit or contact Mitsubishi Call Center at 02-079-9500, available every day at 8:30 – 17:00 hrs.

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

  • Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 every day at 8:30 – 17:00 hrs.
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