Mitsubishi Motors Thailand organizes ‘RALLIART CLUB MEET’ to strengthen RALLIART’s spirit among fans
Bangkok – May 9, 2022: Mitsubishi Motors (Thailand) Co., Ltd. furthered RALLIART’s spirit among fans, hosting a first-time meaningful festival ‘RALLIART CLUB MEET’ in Thailand. More than 300 RALLIART core fans and other enthusiast participants shared their common passions and showcased model’s design with racing spirt that can’t be seen anywhere. The event was presented in collaboration with XO Motorsport and was held at Challenger Hall, Impact Muang Thong Thani on March 27.
The Club Meet showed exceptional RALLIART cars that are customized by Thai enthusiasts, such as the Tommi Mäkinen Lancer Evolution, Triton Full Option Midnight Team racing-commercial Triton, and others. Mitsubishi Motors Thailand also proudly showed current RALLIART models which were on display for fans to enjoy at the event. Among the 50+ ultra-rare Mitsubishi vehicles on display were the renowned 1985 Mitsubishi Pajero, a rally-winning racer with a glittering pedigree and 7 wins in the DAKAR Rally, plus the fan-favorite Mitsubishi Lancer WRC05, another legendary rally car with an unmatched lineage.
XO Motorsport not only collaborated with Mitsubishi Motors Thailand to host the club meet, but also modified a special model dubbed the "Mitsubishi Triton Street Racer” as the inspiration for RALLIART fans to further customize their own vehicles. The car features an exceptional sporty design with ECU box tuning up to 170HP, White Rotiform alloy wheels, and upgraded suspension with frontload 2.5 inches and rear load 3.0 inches. The Triton Street Racer version's interior modification design includes a RECARO bucker seat and a MOMO steering wheel, making the car look fiercer with racing spirit.
Mr. Eiichi Koito, (Right from photo) President and CEO, Mitsubishi Motors (Thailand) Co., Ltd. said, “Mitsubishi Motors Thailand brought back the RALLIART last year to reawaken Thai fans' winning spirit with our RALLIART models, as part of our desire to 'Drive Your Ambition.' We are delighted to gather Thai RALLART core enthusiasts here at the “RALLIART CLUB MEET” to share passions and experiences with Mitsubishi models’ decorations. In the future, we will continue to host a variety of events to connect and extend the number of RALLIART lovers in Thailand. We were thrilled to introduce new additions to the RALLIART series, the Mitsubishi Triton RALLIART Double-Cab and the Mitsubishi Mirage RALLIART that combine cutting-edge technologies and 'the Spirit of Victory' DNA at this year’s Bangkok International Motor Show to appeal to a younger audience. All Mitsubishi cars have been proven by Mitsubishi Motors’ advanced R&D testing in different environmental simulations and situations to guarantee that customers' racing enthusiasm remains high.”
At the event, RALLIART core fans enjoyed viewing the unique automobile design and racing spirit on display. The event was intended to bring Thai RALLIART fans together, as well as to allow vehicle enthusiasts to learn more about RALLIART and DNAs of Mitsubishi Motors-ness through its philosophy of “Fast”, “Robust”, and “Comfort”.
RALLIART fans also joined the stage to share their experiences and gave an exclusive interview regarding their infatuation for RALLIART and the rare collection of one-of-a-kind automobiles.
Apart from reintroducing the new RALLIART model to Thai consumers, Mitsubishi Motors Thailand will excite Thai fans as part of its RALLIART strategy by introducing a new merchandising line up such as polo shirts, caps, mugs, bags, umbrellas, masks, stickers, license plate and more in the future. Starting in late April 2022, Thai RALLIART lovers will be able to purchase these quality goods at an affordable price with premium quality through Lazada, an online shopping platform, and at all Mitsubishi Motors dealers nationally.
Mitsubishi Motors Thailand will continue to connect with Thai RALLIART fans by hosting more online and offline activities with the goal of providing a platform for fans to share the joy of racing spirit, as well as offering real test drive experiences that encourage fans to be outgoing and involved, providing techniques, tips, and lessons in regions such as Thailand's upcountry areas, and many more. For further activities in the near future, please stay tuned to www.mitsubishi-motors.co.th and www.facebook.com/MitsubishiMotorsTH.
About Mitsubishi Motors Thailand (MMTh)
Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018 MMTh celebrated a total production of five million units, and officially opened Education Academy in Pathum Thani. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.
- Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 24 hours daily.
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