Mitsubishi Motors Thailand Strengthens Investment in Thailand with State-of-the-Art Production Line for ALL-NEW MITSUBISHI TRITON

BANGKOK – Aug 7, 2023 –Mitsubishi Motors (Thailand) Co., Ltd strengthens its investment and growth in Thailand by investing in a new production line for ALL-NEW MITSUBISHI TRITON1 at its Laem Chabang Factory for global exports. The new production line for ALL-NEW TRITON is now ranked as one of the most highly automated welding line in Thailand with the automation ratio of 95 percent, featuring advanced automation of more than 250 intelligent robots in the Welding Line to achieve the precision and tasks that are beyond human capacity.

“Mitsubishi Motors takes pride in being a leader that has supported Thailand's automotive manufacturing industry as an export hub for many years. We view Thailand as a strategic production base, where we manufacture key vehicle models and export them worldwide. To achieve this, we have made various investments in technological advancements. One of the biggest investments made was the construction of a new paint factory in 2022. We incorporate automation with excellent craftsmanship of our skilled workforce while creating an energy-efficient, clean, and high-quality paint facility with an investment of 3 billion baht. Additionally, Mitsubishi Motors Thailand is using solar power to generate 7MW of electricity, enabling clean energy-driven automobile production – with plans to continue investing in such clean energy initiatives in the future,” said Mr. Eiichi Koito, President and CEO, Mitsubishi Motors (Thailand) Co., Ltd.

At the launch of ALL-NEW TRITON, Mitsubishi Motors Thailand made substantial advancements in the pickup production line. This line consists of more than 250 state-of-the-art robots, capable of assembling approximately 200,000 vehicle bodies per year with high precision and quality.

“This robot production line is on par with Mitsubishi Motors' domestic factories in Japan, demonstrating our commitment to Thailand's strategic future with cutting-edge investments. Moving forward, we will continue contributing to the region through investments, production, exports, and technology transfer in Thailand,” added Mr. Koito.

The production automation upgrades for ALL-NEW TRITON consist of a wide range of high-precision robotics systems which aim at improving workplace environment and productivity, including a giant robot with 900-kg heavy-lifting capacity, handling robots, robots with tip monitoring system, flexible jig by turntable and robot hand, adhesive & sealant camera detectors, electronics tightening tools, and paperless e-Check Sheet system.

“All the new automation advancements have been put in place to enhance workability and safety for our employees while raising a new bar for quality control, improving CO2 reductions and ensuring production efficiency for ALL-NEW TRITON. We are very proud that the global variants of ALL-NEW TRITON will call our Laem Chabang Factory its home, and truly excited about the prospects of this announcement and what it means for our customers,” said Mr. Eiji Ogawa, Executive Vice President of Factory Unit, Mitsubishi Motors (Thailand) Co., Ltd.

The ALL-NEW TRITON has been reborn with Mitsubishi Motors-ness to offer fulfilling mobility life that evokes adventure spirits through technical reliability and delivers eco-friendliness, drivability with advanced safety, peace of mind, and comfort.

“With the new Hyper Power engine, new Mega Frame, new suspension, along with optimum cabin comfort for drivers and passengers, ALL-NEW TRITON is the new global icon for our efforts to create best-in-class pick-ups that are part of our customers work & play life stories worldwide. We take pride in meeting the diverse needs of our customers and providing them with an enjoyable driving experience. Moving forward, we will continue to thrive from our base in Thailand, aiming to deliver even greater advancements and value to our esteemed customers worldwide,” concluded Mr. Koito.

1 Sold as L200 in some markets

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

  • Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 every day at 8:30 – 17:00 hrs.
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