Mitsubishi Motors Thailand Launches ‘M-Care’ Aftersales Program with Special Privileges for Loyal Customers

BANGKOK – February 22, 2023: Mitsubishi Motors (Thailand) Co., Ltd. recently launched M-Care, a customer loyalty program that rewards Mitsubishi customers who regularly visit dealerships for scheduled maintenance with the concept ‘More Visits, More Privileges’.

Mr. Sarote Maartlert, Senior Vice President, Sales, After Sales and Network Improvement Unit of Mitsubishi Motors (Thailand) Co., Ltd. said, “Mitsubishi Motors Thailand’s top priority always focuses on customer satisfaction. M-Care builds on our exceptional services, promising customers access to genuine service, genuine parts, genuine technician, genuine performance as well as genuine network and accessibility. The initiative is designed to provide special appreciation and privileges to our special customers and to ensure that all Mitsubishi vehicles are always in the best conditions, backed by affordable cost of ownership and worry-free experience. The program also demonstrates Mitsubishi Motors Thailand’s commitment to endlessly improve aftersales service after earning Thailand’s top spot in Sales Service Satisfaction and After Sales Service Satisfaction from Thailand Automotive Quality Award (TAQA) for two years in a row since 2020.”

Mitsubishi Motors Thailand has earned seven No.1 awards in Sales Service Satisfaction and After Sales Service Satisfaction from TAQA including

• Outstanding After Sales Service Satisfaction for Passenger Car in 2020 and 2021
• Outstanding Sales Satisfaction for Passenger Car in 2020 and 2021
  
• Outstanding After Sales Service Satisfaction for 1-Ton Pickup in 2020 and 2021
  
• Outstanding Sales Service Satisfaction for 1-Ton Pickup in 2021

The TAQA survey examines eight dimensions of customer satisfaction including manufacturer website, dealer website or social media, sales initiation, showroom facility, salespersons, deals and negotiation, vehicle delivery and after vehicle delivery follow-up.

Mitsubishi car customers who join the ‘M-Care’ loyalty program will be eligible to enjoy special discounts or exclusive privileges for the next visit with amounts that depend on the frequency of preventive maintenance at Mitsubishi Motors service centers. The program comprises six levels starting from ‘Silver’ to ‘Platinum+’. The levels of membership can be upgraded after visiting the dealerships regularly under terms and conditions. To encourage EV adoption and support Thailand’s drive toward a carbon-neutral society, Mitsubishi Outlander PHEV customers will get exclusive privilege to be Platinum+ M-Care members, the highest status of the program throughout their ownership.

The six levels of ‘M-Care’ members include:

• Silver (after completing interval maintenance service 5 - 6 times)
• Silver+ (after completing interval maintenance service 7 - 8 times)
• Gold (after completing interval maintenance service 9 - 10 times)
• Gold+ (after completing interval maintenance service 11 - 12 times)
• Platinum (after completing interval maintenance service 13 - 14 times)
• Platinum+ (after completing interval maintenance service over 15 times)

Special offer during the launch period, after downloading and installing the M-Drive application by visiting www.mitsubishi-motors.co.th/th/m-drive-application, Mitsubishi car customers will be entitled to join the M-Care loyalty program and enjoy special privilege. When visiting Mitsubishi Motors service centers for preventive maintenance, they will receive cashback coupons for every THB 500 spent on spare parts, chemical products, lubricants and accessories. The special offer is available for individual Mitsubishi car customers only from now to the end of March 2023. To check the updated privileges of M-Care loyalty program, please visit Mitsubishi Motors website, www.mitsubishi-motors.co.th. For more information, please contact Mitsubishi dealers nationwide or contact Mitsubishi Call Center Tel. 02-079-9500 every day at 8:30 – 17:00 hrs.

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

• Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 every day at 8:30 – 17:00 hrs.
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