Mitsubishi Motors Thailand Launches Mitsubishi Triton Passion Red Edition

Bangkok, August 23, 2021: Mitsubishi Motors Thailand has recently launched the Mitsubishi Triton ‘Passion Red Edition’, as a part of its ‘Passion Red’ series developed to celebrate the 60^th anniversary of the company in Thailand, with an element of charity to give back to Thai communities. Only limited units of Mitsubishi Triton ‘Passion Red Edition’ will be available, making it a very unique proposition for fans of the marque.

Mr. Eiichi Koito, President and CEO, Mitsubishi Motors (Thailand) Co. Ltd., said, “Mitsubishi Triton was developed to overcome challenging driving conditions of any kind. Developed to challenge design and technological frontiers, it has been proven as a popular choice for customers around the globe who want superior off-road performance and class-leading driving dynamics. Apart from its design and performance, it is also known for its safety, security, comfort, durability and reliability which developed over the 40 years since the introduction of the series”.

To strengthen its model lineup, red color has been chosen to represent Mitsubishi Motors Thailand’s 60^th anniversary, because it is the color of passion and it is also our corporate color. It appears on the company’s three-diamond emblem and our legendary rally cars, giving an impression of high quality, excitement and passion. Therefore, it represents Mitsubishi Motors Thailand’s passion to drive consumers’ satisfaction, ambition and contribution to society and sustainable living.

Customers are also invited to play a role and help foster sustainable development and affect positive change in the community. In line with this initiative, Mitsubishi Motors Thailand will donate THB 2,000 cash for every unit of Mitsubishi Triton ‘Passion Red Edition’ sold. Proceeds will be contributed to the sustainable development of Thai society through three non-profit organizations, namely, The Information Technology Foundation under of Her Royal Highness Princess Maha Chakri Sirindhorn, Ramathibodi Foundation and The Chaipattana Foundation.

Mitsubishi Motors Thailand also launched the ‘Celebrate 60th Anniversary of Mitsubishi Motors in Thailand, Giveaway 60 Million Baht’ special campaign, where customers who buy any Mitsubishi vehicles before December 31, 2021, stand a chance to win one of the six 60-baht gold grand prizes, worth THB 1,620,000. Other prizes include 60 6-baht gold, 400 Samsung 65” QLED 4K Smart TV and 800 iPhone 12 64GB with total value of over THB 60 Million.

Based on the Mitsubishi Triton GT 2WD variant, Mitsubishi Triton ‘Passion Red Edition’ is unmistakable mainly because of its new and unique ‘Solid Red’ body color which enhances its ‘Rock Solid’ design concept. Other accessories include a 60^th Anniversary side badge, special alloy wheel decal, a 60^th Anniversary headrest cover and scuff plate. Mitsubishi Triton ‘Passion Red Edition’ also comes with build-in wireless charger and a commemorative key pocket for the vehicle’s Keyless Operation System fob to remind drivers that this is a special limited vehicle.

In addition to the special and exclusive items, Mitsubishi Triton ‘Passion Red Edition’ features the usual class-leading convenience and safety features, including Multi-Around Monitor (MAM) with Guiding Line and Expected Course Line, Dual SRS Airbags and a seven-inch touchscreen audio center console that supports Apple CarPlay⁽¹⁾ and Android Auto⁽²⁾.

Power comes from a 2.4L MIVEC Clean Diesel Turbo engine with 430 Nm and 181 ps, which is matched to a six-speed manual or automatic transmission. It is fully-equipped with active safety features including Anti-Lock Braking System (ABS) with Electronic Brake-Force Distribution (EBD), Brake Override System (BOS), Brake Assists (BA), Active Stability and Traction Control (ASTC), Hill-Start Assist (HSA) and Auto Stop and Go (AS&G) that turns off the engine when idling to reduce fuel consumption.

Mitsubishi Triton ‘Passion Red Edition’ is also supported by the 'Rao Doo Lare, Khun Khae Kab’ (We take care, you just drive) campaign across 240 dealerships nationwide. It promises customer access to Genuine Service, Genuine Parts, Genuine Technician, Genuine Performance and Genuine Network and Accessibility, to ensure all Mitsubishi cars will be in the best condition at all times at affordable costs of ownership.

Mitsubishi Triton ‘Passion Red Edition’ is now available at Mitsubishi showrooms nationwide. For more details and test drives, please visit www.mitsubishi-motors.co.th or contact Mitsubishi Call Center at 02-079-9500, available 24 hours daily.

(1) Apple CarPlay® is a trademark of Apple Inc., registered in the U.S. and other countries

(2) Android Auto is a mobile app developed by Google to mirror features from an Android device

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018 MMTh celebrated a total production of five million units, and officially opened Education Academy in Pathum Thani. MMTh’s current range of vehicles includes the Mitsubishi Triton, Mitsubishi Pajero Sport, Mitsubishi Attrage, Mitsubishi Mirage, Mitsubishi XPANDER and Mitsubishi Outlander PHEV. To ensure the highest quality, MMTh uses its proving ground in Sriracha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

• Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 every day at 8:30 – 17:00 hrs.
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