Mitsubishi Motors Thailand hosts the 21st Skills Contest to enhance dealers’ technical and service competencies nationwide and deliver the best service to Thai customers

PATHUM THANI – July 21, 2022: Mitsubishi Motors (Thailand) Co., Ltd., led by Mr. Eiichi Koito (6th from left), President and CEO; Mr. Sarote Maartlert (5th from left), Senior Vice President, Sales, After Sales and Network Improvement Units and Mr. Arata Takahashi (6th from right), Senior Vice President, Marketing Strategy Unit, handed out trophies to 12 winners of the 21st Mitsubishi Motors Skills Contest at the Mitsubishi Motors Education Academy in Pathum Thani province. The contest, organized with the theme “Aim for Excellence,” is conducted annually with the aim to improve personnel competency within Mitsubishi Motors Thailand’s dealerships and maximize customer satisfaction.

“I would like to congratulate the finalists who made it this far with determination and dedication. The skills competition motivates dealer personnel to continue to improve their skills and instill a collaborative spirit in dealer networks. The ultimate goal of this exercise is to provide the finest products and service to our customers. Mitsubishi Motors Thailand has been hosting the annual skills contest for over two decades now as part of our people development program for sales and service outlets to improve our capacity to serve an ever-growing number of Mitsubishi consumers. Our efforts to cultivate high-caliber talent have been publicly recognized with customer satisfaction awards we have received for sales and aftersales services for two consecutive years,” said Mr. Eiichi Koito, President and CEO, Mitsubishi Motors Thailand.

This year’s Mitsubishi Motors Skills Contest, which attracted over 5,000 entries from across the country, was divided into four professional services: sales consultant, service advisor, periodic maintenance technician and diagnostic technician. After the first round, dubbed the Knowledge Challenge, 500 contestants advanced to the semi-finals, where 40 finalists were selected. In the end, 12 winners, three from each professional service, stood out and bagged a trophy. One winner from the service advisor category and another from diagnostic technician category will compete in Mitsubishi Motors Corporation's biennial Global Service Skills Contest in Japan. Previously, Mitsubishi Motors Thailand sponsored two Thai contestants who won the winner in the service advisor category and 1st Runner-up in diagnostic technician category on the Global Service Skills Contest in Japan.

“Aside from providing outstanding customer service through our well-trained staff in all of our dealerships, we continue to provide high-quality products characterized by our unique selling point of excellent driving performance and features developed based on our experience and championship DNA demonstrated in many of the world's toughest rallies,” Mr. Koito added.

Watch VDO of the 21st Mitsubishi Motors Skills Contest

Mitsubishi Motors Thailand's Education Academy, which opened in June 2018, is the company’s center for dealership trainings. Its main objective is to deliver the finest products and services to Mitsubishi customers in Thailand under the idea 'Rao Doo Lae, Khun Khae Khab' (We Take Care, You Just Drive). Last year, the center has conducted more than 700 training sessions for over 40,000 participants.


1) Sales Consultant
Winner: Kawalin Nunchoopol, Mitsu Chookiatyont Krabi Co., Ltd. (Head Office)
1st Runner-up: Peeratikan Paramee, Mitsupanlan Co., Ltd.
2nd Runner-up: Chaiwat Pipatpornpakdee, Mui Huad Motor Sales Co., Ltd. (Nakhonpathom)

2) Service Advisor
Winner: Vorachet Saroj, Mitsu Auto City Co., Ltd.
1st Runner-up: Anassaya Suebpoo, Mitsu Pattaya Co., Ltd.
2nd Runner-up: Thanapan Jindapol, Tiansin Motors Co., Ltd.

3) Periodic Maintenance Technician
Winner: Kittipol Chomputat, Mitsu Auto City Co., Ltd.
1st Runner-up: Sornram Samainrai, Mitsu K-Win Motor Co., Ltd. (Mitsu K-Win Uthai Thani)
2nd Runner-up: Petkhasem Chaosuau, Mitsu Auto Hatyai Co.,Ltd.

4) Diagnostic Technician
Winner: Samart Sukngam, Mitsu Loei Co., Ltd. (Head Office)
1st Runner-up: Surachet Wifitwatcharakul, Mitsu Charoenchai Center Co., Ltd. (Head Office)
2nd Runner-up: Manoch Saeoueng, Mitsu Surat Co., Ltd. (Head Office)

Watch other videos of the 21st Mitsubishi Motors Skills Contest at:

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018 MMTh celebrated a total production of five million units, and officially opened Education Academy in Pathum Thani. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

  • Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 24 hours daily.
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