Mitsubishi Motors Thailand Names Ryoichi Inaba to Succeed Eiichi Koito as President and CEO

BANGKOK – November 1, 2023: Mitsubishi Motors (Thailand) Co., Ltd. today announced the appointment of Mr. Ryoichi Inaba as president and CEO, succeeding to Mr. Eiichi Koito, as of December 1, 2023. Mr. Koito, after completing his term of work in Thailand, will return to his new position at Mitsubishi Corporation in Tokyo.

Mr. Ryoichi Inaba started his career with Mitsubishi Motor Corporation’s Overseas Planning Department in 1992. He has demonstrated exceptional leadership skills in steering large organizations, having held various senior leadership roles within Mitsubishi Motors Corporation, encompassing product strategy, product marketing, sales, after-sales, and network enhancement. Under Mr. Inaba’s leadership, Mitsubishi Motors Thailand remains dedicated to continuing its investments for further growth along with supporting Thailand’s moves towards the carbon-neutral era.

“We will continue our investment plans for new model development, production capacity enhancement, as well as facilities upgrading with solar power and renewable energy. As we keep expanding our growth in Thailand, we will also focus on ensuring our operations leave sustainable impacts for the Thai society. This includes the implementation of carbon-reduction projects around the country and active participation in leading the drive towards a more sustainable future via electrification with a clear and consistent direction towards a carbon-neutral society. Additionally, we are committed to providing products that satisfy our customers in Thailand, and we aim to grow and develop together with Thai society and our valued customers.” said Mr. Inaba.

Mr. Eiichi Koito joined Mitsubishi Corporation in 1994, and was seconded to Mitsubishi Motors in 2014 before joining Mitsubishi Motors Thailand in 2020 as Executive Vice President of Domestic Sales Unit, Sales Strategy Unit, Network Improvement Unit and After Sales Unit. Later, he assumed the role of President and CEO in April 2021. Under Mr. Koito’s leadership, Mitsubishi Motors Thailand has realized numerous significant milestones, including the opening of THB 3-billion new paint facility in Laem Chabang powered by world-class, eco-friendly technologies, the five-million exports milestone, the six-million production milestone, the successful launches of Xpander, Xpander Cross, and All-New Triton World Premiere in Thailand, along with various recognitions and awards cherishing the company’s dedication towards customer satisfaction with enhanced sales, aftersales and services improvements while remain committed to social contributions.

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

  • Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 every day at 8:30 – 17:00 hrs.
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