Mitsubishi Motors Thailand announces its first-ever sponsorship of Muangthong United F.C. to connect with more youngsters
NONTHABURI – August 22, 2022: Mitsubishi Motors (Thailand) Co., Ltd., one of Thailand’s automakers, announced its first sponsorship of Muangthong United F.C., the country’s professional football club, during a press conference at Thunder Dome, Muang Thong Thani. Through this sponsorship, Mitsubishi Motors’ logo will feature prominently on this season’s jersey and more marketing campaigns between both partners will be launched in an effort to enhance customer relations, boost youth engagement, and elevate Thai football to an international level.
Mr. Arata Takahashi, Senior Vice President, Marketing Strategy Unit, Mitsubishi Motors (Thailand) Co., Ltd., stated: “Our sponsorship of Muangthong United F.C. is part of our sports marketing plan, which aims to increase brand awareness among young people. We look to establish a connection between our company and the people’s lifestyle and their big interest in football, which is unquestionably one of the most popular sports in Thailand. Through a one-year sponsorship, Mitsubishi Motors’ logo will appear on Muangthong United F.C.’s new jerseys. The football class for youth under the license of the club academy, Thailand’s biggest sports academy will also be organized as part of our joint marketing initiatives aimed at building positive relationships with Mitsubishi customers nationwide.”
“Muangthong United F.C. has consistently displayed great passion and made exceptional developments for its professional football team. With their strong enthusiasm to raise the club’s profile as one of Asia’s top football teams, we believe our company’s support will play a significant part in creating a bright future for Thai football. Additionally, we have a vision to create the ‘Spirit of Victory’, which we have gained through our years of experience in the world’s toughest motorsports competitions and RALLIART, which has always been at the forefront of our motorsports racing and was re-launched in Thailand last year. We believe such spirit will connect the brand with all fans and inspire them to enjoy every second of the game’s victory. Through this sponsorship, we expect to roll out more lifestyle and marketing initiatives that will appeal the brand to more youngsters and enable us to be a part of their lives,” Mr. Takahashi continued.
Muangthong United F.C. is one of the leading football clubs in Thailand and well-regarded across Asia. Its headquarters is located in Muangthong Thani, Nonthaburi province. The club has won four Thai Premier League titles and has held the top spot in the country’s professional football league for the past decades. Famous football players from the club, including Chanathip Songkrasin, Teerasil Daengda, Kawin Thamsatchanan and Theerathon Bunmathan, have played in many international leagues.
Muangthong United F.C. currently has over two million followers on social media which is the most extensive fan base among other Thai football clubs, and over 10,000 fans attending every home match regularly. Their followers in the neighboring countries are growing every year, with 85,000 supporters in Vietnam, 55,000 in Cambodia, 50,000 in Laos, and 40,000 in Myanmar.
In light of Mitsubishi Motors Thailand’s sponsorship announcement, Mr. Wiluck Lothong, Chairman of Muangthong United showed his appreciation to Mitsubishi Motors Thailand for the sponsorship to the football club which could help to enhance club’s capability to another level.
“I would like to thank Mitsubishi Motor Thailand for their amazing support that will certainly give the football players more and better opportunities to develop their skills and experience and strengthen club’s proficiency. I empathize with Mitsubishi Motors' passionate image under the "Drive your Ambition", and I am certain that this sponsorship will allow both parties to explore more collaboration opportunities in the future,” said Mr. Wiluck.
Due to well-defined strategies and strong backing from the club's partners, Mr. Ronnarit Suewaja, Director of Muangthong United, is optimistic about the prospects of his squad in the forthcoming game.
“Our team has established clear and forward-looking strategies. We intend to raise the quality of the squad, promote our brand and grow our business, and increase the number of supporters we have in ASEAN. We also strive to fortify our connections with our partners, upgrade our facilities to match the international standards, and expand the club academy to produce future pros in the game. I firmly believe that our team will have a chance to win the new Thai League and I am appreciative of Mitsubishi Motors Thailand's support of our football club. The sponsorship will create not only mutual benefits between brand and the club, but also favor Mitsubishi customers, the team players, fans, and future of Thai football as a whole,” said Mr. Ronnarit.
Founded in 1989, Muangthong United F.C. is the first the team that played in lower division football leagues in Thailand. In 2002, the club made it to Division Two and finished first before Mr. Ravi Lohtong took charge in 2007. After attaining more success in the succeeding years, the football club was promoted to the Thai Premier League and has been part of the match since 2009.
About Mitsubishi Motors Thailand (MMTh)
Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018 MMTh celebrated a total production of five million units, and officially opened Education Academy in Pathum Thani. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.
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