Mitsubishi Motors Thailand Holds the 22nd Annual Skills Contest to Enhance Sales and Aftersales Service Effectiveness

BANGKOK – April 7, 2023: Mitsubishi Motors (Thailand) Co., Ltd. recently held the 22nd Annual Skills Contest to seek for the best personnel of seven working categories from dealers across the country. Focused on developing knowledge and expertise of dealership employees, it also helps to encourage and challenge the development and continuous improvement of employees’ skills, which is a part of the company’s long-term commitment to enhance sales and aftersales service quality for the benefit of customers.

Mr. Eiichi Koito, President and CEO of Mitsubishi Motors (Thailand) Co., Ltd. said, “Participants of this competition came from many capable employees within our dealership network nationwide, and they have demonstrated very high levels of skills and competencies. This is a highly positive indication because, as customer-facing resources, it means our customers are receiving the highest levels of service and satisfaction in sales and aftersales services.”

“The competition also demonstrates Mitsubishi Motors Thailand’s commitment to endlessly improve sales and aftersales services, while the resulting positive customer experience helps build loyalty. I would like to thank each and every employee for ensuring a sustainable success for Mitsubishi Motors in Thailand. Last but not least, good luck to the two winners of ‘Service Advisor’ category and ‘Diagnostic Technician’ category who will represent Thailand to compete the biennial “Global Skills Contest” in Japan to continue the success that the Thai representatives from Mitsubishi Motors Thailand have won the winner position of ‘Service Advisor’ category in 2016 and the first runner-up position of ‘Diagnostic Technician’ category in 2019,” added Mr. Koito.

The 22nd Annual Skills Contest of the company’s fiscal year 2022 consists of three rounds. Pre-screening for the competition was held online, which attracted more than 3,000 entries nationwide. Out of that total, 300 winners were selected for the semi-final while 65 finalists were selected for the final competition. The final round competition, held at Mitsubishi Motors Education Academy consists of seven categories include Sales Consultant, Service Advisor, Customer Relations Officer, Parts Officer, Periodic Maintenance Technician, Diagnostic Technician and Service Advisor for Body & Paint to seek three winners including winner, first runner-up and second runner-up for each category.

The Annual Skills Contest is a part of Mitsubishi Motors Thailand's commitment to continuously enhance sales and aftersales service effectiveness after earning Thailand’s top spot in Sales Service Satisfaction and After Sales Service Satisfaction from Thailand Automotive Quality Award (TAQA) for two years in a row since 2020.

Mitsubishi Motors Thailand has earned seven No.1 awards in Sales Service Satisfaction and After Sales Service Satisfaction from TAQA including

  • Outstanding After Sales Service Satisfaction for Passenger Car in 2020 and 2021
  • Outstanding Sales Satisfaction for Passenger Car in 2020 and 2021
  • Outstanding After Sales Service Satisfaction for 1-Ton Pickup in 2020 and 2021
  • Outstanding Sales Service Satisfaction for 1-Ton Pickup in 2021

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

  • Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 every day at 8:30 – 17:00 hrs.
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