Mitsubishi Triton Double Cab Plus Ranked No.1 in Pickup Double-Cab Segment in the J.D. Power 2022 Thailand Initial Quality Study
BANGKOK – March 7, 2023: The Mitsubishi Triton Double Cab Plus has recently been ranked as the highest in the pickup double-cab segment of J.D. Power 2022 Thailand Initial Quality StudySM (IQS), emphasizing its positioning as the highest quality model in its vehicle segment.
Mr. Eiichi Koito, President and CEO of Mitsubishi Motors (Thailand) Co., Ltd. said, "We are very grateful to our supportive drivers for their great feedback. The fact that Triton Double Cab Plus ranked the highest in the pickup double-cab segment denotes the success of our determination to provide customers with the best quality vehicles with advanced performance and safety.”
“The Mitsubishi Triton Double Cab Plus is one of the most fully-equipped vehicles in its segment. We built it to provide customers with a great combination of drivability, toughness, and cabin comfort refinement with class-leading advanced safety features. Driving performance is enhanced by our world-class ‘Super Select 4WD II’ system that features four driving modes for all terrains. We believe this makes our truck one of the top choices for drivers who want the utility and robust performance of a pickup truck but with superior driving dynamics, premium comfort for driver and passengers, along with powerful, stylish design, easy maintenance, and above all, safety,” added Mr. Koito.
Manenatta Jirasevijinda, Director – Customized Intelligence Automotive SEA, NielsenIQ Thailand said, “J.D. Power 2022 Thailand Initial Quality Study found that Triton Double Cab Plus has ranked as the highest model within the pickup double-cab segment. From the study, the points that received very positive perception among the new owners of Triton, better than industry averages, are the pleasant drivability, the control and prevention of exterior wind noise, and the clearer, high-quality radio reception, among others.”
Conducted from May through September 2022, the J.D. Power 2022 Thailand Initial Quality Study (IQS) is based on responses from 5,419 new vehicle owners who purchased their vehicles from November 2021 through August 2022 to reflect the experience during the first six months of ownership. The study covers 77 models of passenger cars, pickup trucks, and utility vehicle models from 11 different brands.
The J.D. Power 2022 Thailand Initial Quality Study (IQS) is operated by J.D. Power, a global leader in consumer insights, advisory services, and data and analytics to provide the highest quality research and analysis for the world's major industries over five decades. This study was launched in collaboration with NielsenIQ, a global leader in providing the most complete, unbiased view on consumer behavior, powered by a groundbreaking consumer data platform and rich analytic capabilities.
Mitsubishi Triton Double Cab Plus Ranked No.1 in Pickup Double-Cab Segment in J.D. Power 2022 Thailand Initial Quality Study: From left to right: Mr. Kitti Leelawatnanun, Senior Vice President, Factory Unit, Mitsubishi Motors (Thailand) Co., Ltd; Ms. Manenatta Jirasevijinda, Director – Customized Intelligence Automotive SEA, NielsenIQ Thailand; Mr. Eiichi Koito, President and CEO of Mitsubishi Motors (Thailand) Co., Ltd.; Mr. Atsushi Kawahashi, Senior Director Automotive Division, J.D. Power Japan, Inc.; Mr. Sarote Maartlert, Senior Vice President, Sales, After Sales and Network Improvement Unit of Mitsubishi Motors (Thailand) Co., Ltd. and Mr. Arata Takahashi, Senior Vice President, Marketing Strategy Unit, Mitsubishi Motors (Thailand) Co., Ltd.
About Mitsubishi Motors Thailand (MMTh)
Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.
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