Mitsubishi Motors Thailand Launches Mitsubishi Pajero Sport Special Edition
Bangkok, November 23, 2021: Mitsubishi Motors Thailand launches Mitsubishi Pajero Sport ‘Special Edition’ to celebrate the 60th anniversary of the company in Thailand, with an element of charity to give back to Thai communities. Only limited units will be available, making it a very unique proposition for fans of the marque.
Red is a passionate color and it has been chosen to represent Mitsubishi Motors’ iconic performance that the world remembers. The legendary Mitsubishi Pajero, King of the Desert at Dakar Rally - the world’s toughest race. It also expresses our ‘Mitsubishi-ness’ vision and gives an impression of high quality, excitement and passion. In execution, that represents Mitsubishi Motors Thailand’s passion to drive consumers’ satisfaction and ambition.
Mr. Eiichi Koito, President and CEO, Mitsubishi Motors (Thailand) Co. Ltd., said, “Mitsubishi Pajero Sport was developed to overcome challenging driving conditions of any kind. It was introduced to Thailand in 2008, and more than 700,000 units has been sold globally. Mitsubishi Pajero Sport is one of MMC’s global strategic models, and it has been proven as the best choice for customers around the globe who want superior off-road performance, class-leading in driving dynamics, safety, security, comfort, durability and reliability”.
Based on the Mitsubishi Pajero Sport GT-Premium variant both 2WD and 4WD, Mitsubishi Pajero Sport ‘Special Edition’ is unmistakable mainly because of its new and unique ‘Medium Red’ body color. Other accessories include a 60th Anniversary side badge, special alloy wheel decal, a 60th Anniversary headrest cover and scuff plate. Mitsubishi Pajero Sport ‘Special Edition’ also comes with build-in wireless charger and a commemorative key pocket for the vehicle’s Keyless Operation System fob to remind drivers that this is a special limited vehicle.
In addition to the special and exclusive items, Mitsubishi Pajero Sport ‘Special Edition’ also comes with exterior styling package including radiator grille, 18-inch alloy wheels, front and rear under garnish and roof rail, all finished in black.
Mitsubishi Pajero Sport ‘Special Edition’ retains all-terrain performance with comfort and luxury. It features outstanding exterior and unique interior, include a shark-fin antenna, power tailgate with hands-free operations. Together with Mitsubishi Remote Control. Inside, the premium finishing continues with 8-inch color LCD meter, with touchscreen Smartphone-link Display Audio (SDA), a 12.1-inch Roof Monitor with remote control and USB and HDMI connection via smartphone.
Mitsubishi Pajero Sport ‘Special Edition’ powered by 2.4L MIVEC Turbo Clean Diesel engine with 430 Nm and 181 ps, with eight-speed automatic transmission. Fully equipped with class-leading convenience and safety features, including Auto Parking Brake (APB) and Brake Auto Hold (BAH), Blind Spot Warning with Lane Change Assist (BSW with LCA), Rear Cross Traffic Alert (RCTA), Forward Collision Mitigation System (FCM), Ultrasonic Misacceleration Mitigation System (UMS), Active Stability and Traction Control (ASTC), Hill Start Assist System (HSA), Hill Descent Control (HDC) and Electronic Time and Alarm Control System (ETACS).
Mitsubishi Pajero Sport ‘Special Edition’ is also supported by the 'Rao Doo Lare, Khun Khae Kab’ (We take care, you just drive) provided by 240 dealership nationwide. The company’s aftersales initiative promises customer access to Genuine Service, Genuine Parts, Genuine Technician, Genuine Performance and Genuine Network and Accessibility. To ensure all Mitsubishi cars will be in the best condition at all times with affordable cost of ownership
Mitsubishi Motors Thailand also launched the ‘Celebrate 60th Anniversary of Mitsubishi Motors in Thailand, Giveaway 60 Million Baht’ special campaign, where customers who buy any Mitsubishi vehicles before December 31, 2021, stand a chance to win one of the six 60-baht gold grand prizes, worth THB 1,638,000. Other prizes include 60 6-baht gold, 400 Samsung 65” QLED 4K Smart TV and 800 iPhone 12 64GB with total value of over THB 60 Million.
In addition, customers are also invited to play a role and help foster sustainable development and affect positive change in the community. In line with this initiative, Mitsubishi Motors Thailand will donate THB 5,000 cash for every unit of Mitsubishi Pajero Sport ‘Special Edition’ sold. Proceeds will be contributed to the sustainable development of Thai society through three non-profit organizations, namely, The Information Technology Foundation under of Her Royal Highness Princess Maha Chakri Sirindhorn, Ramathibodi Foundation and The Chaipattana Foundation.
Mitsubishi Pajero Sport ‘Special Edition’ is now available at Mitsubishi showrooms nationwide. For more details and test drives, please visit www.mitsubishi-motors.co.th or contact Mitsubishi Call Center at 02-079-9500, available 24 hours daily.
About Mitsubishi Motors Thailand (MMTh)
Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.
- Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 24 hours daily.
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