Mitsubishi Motors Thailand Shapes the Next Automotive Chapter at BIMS2021

Bangkok - March 24, 2021: Mitsubishi Motors Thailand underlined its continued commitment to Thailand and customers with a comprehensive product line-up at the 42nd Bangkok International Motor Show 2021. Consisting of forward-looking models in line with the theme ‘Shaping the Next Chapter’, the product line-up also consists of Special Edition and Passion Red Edition developed to celebrate Mitsubishi Motors Thailand’s 60th anniversary.

“This year, Mitsubishi Motors will celebrate 60th anniversary in Thailand, and also have reached another important production milestone of 6 Million Units. We reach this great milestone because of the support from the Thai government, local community, dealers, business partners, our friends in the media and most importantly, our customers,” said Mr. Morikazu Chokki, President and CEO, Mitsubishi Motors (Thailand) Co., Ltd.

“Since 1961, we have been a part of the development and growth to achieve a sustainable economy and society in Thailand through our seven pillars of contribution. They include employment, human resources development, investments, technology transfer, exports, social contribution and environment. We will continue with that commitment, focusing on innovation, technology, and upgrading the automotive industry in the country. We will continue to offer class-leading and technological-advanced products. This will benefit both our customers in Thailand and in more than 120 countries around the world, in line with our global tagline 'Drive your Ambition',” Mr. Chokki added.

On a more celebratory note, Mitsubishi Motors Thailand also showcased Special Edition and Passion Red Edition designed to celebrate the 60th anniversary in Thailand and its commitment to continue growing the Thai automotive industry and market. Mitsubishi Triton ‘Special Edition’ which collaborated with Mr. Rukkit Kuanhawate, Thailand’s renowned street artist specialized who has an ‘Ambition to Explore’ like us at Mitsubishi Motors. We always keep moving forward and never stop our effort to develop and explore the better products and services to customers. Together with Mitsubishi Pajero Sport ‘Passion Red Edition’, the premium SUV.

Red color has been chosen to represent Mitsubishi Motors Thailand’s 60th anniversary, because it is a color of passion and also its corporate color. It appears on the three-diamond company’s emblem and our legendary rally cars which expresses Mitsubishi-ness and gives an impression of high quality, excitement and passion. In execution, that represents Mitsubishi Motors Thailand’s passion to drive consumers’ satisfaction, ambition, contribution to society and sustainable living.

As a further tribute to its customers’ ambitions, Mitsubishi Motors Thailand also revealed special editions of the Mitsubishi Attrage and Mitsubishi Mirage, both finished in passionate shades of red. The models also sport more distinctive and upscale styling that stand out from the pack, responding to the growing sophisticated needs of urban customers who seek to be inspired towards every success in life.

Our customers are also invited to play a role and help us to foster sustainable development and affect positive difference as a part of the community. Towards every purchasing of ‘Special Edition and Passion Red Edition’, Mitsubishi Motors Thailand will donate cash up to THB 5,000* per unit for charity. Proceeds from the donations will be in line with its three key focuses in education, sustainable environment and health & wellbeing of Thais.

In its efforts to give back to customers in conjunction with its 60th anniversary, Mitsubishi Motors Thailand also launched the ‘Celebrate 60th Anniversary of Mitsubishi Motors in Thailand, Giveaway 60 Million Baht’ special campaign. Customers who buy any Mitsubishi vehicles before December 31, 2021, stand a chance to win one of the six 60-baht gold grand prizes, worth THB 1,620,000. Other prizes include 60 6-baht gold, 400 Samsung 65” QLED 4K Smart TV and 800 iPhone 12 64GB with total value of over THB 60 Million.

As one of the leading advocates of sustainable motoring poised to shape the next automotive chapter, Mitsubishi Motors Thailand established a new milestone with the recent launch of the Mitsubishi Outlander PHEV. Thailand is the first country outside Japan to produce this vehicle for Thailand market.

The world’s best-selling PHEV has received favorable response from Thai customers and automotive journalists who recently test driving Mitsubishi Outlander PHEV in a multi-day event, Mitsubishi Outlander PHEV can be used as an EV in daily life and as a hybrid vehicle for long trips, allowing drivers to enjoy motor driving without worrying about recharging. The twin-motor 4WD combined with Super-All Wheel Control (S-AWC) system enables handling with peace of mind in various weather and road conditions. The two on-board power outlets with a maximum 1,500 watts can supply power from the traction battery to electronic appliances for outdoor leisure and as a reliable source of electricity in an emergency.

Additionally, each Mitsubishi Motors Thailand’s model is also the recipient of the recent Car of the Year 2021 awards as following.

1) MITSUBISHI OUTLANDER PHEV – The Best Hybrid SUV under 2,500 cc.

2) MITSUBISHI PAJERO SPORT 4WD ELITE EDITON – The Best Diesel 4WD PPV under 2,500 cc.


4) MITSUBISHI TRITON – The Best 4WD Pickup under 2,500 cc.

5) MITSUBISHI XPANDER – The Best Selling Mini MPV

6) MITSUBISHI ATTRAGE – The Most Valuable Eco Sedan

7) MITSUBISHI MIRAGE – The Best Fuel Economy Eco Car

Every Mitsubishi’s vehicle also comes with aftersales promise 'Rao Doo Lare, Khun Khae Kab‘ (We Take Care, You Just Drive). It is an aftersales initiative that promises drivers access to Genuine Service, Genuine Parts, Genuine Technician, Genuine Performance and Genuine Network and Accessibility.

Visitors are welcome to Mitsubishi Motors Thailand's booth A13 at the 42nd Bangkok International Motor Show 2021 at Challenger Hall 1 – 3, Muang Thong Thani. For more details and test drives please visit or contact Mitsubishi Call Center at 02-079-9500, available 24 hours daily.

* Every purchasing of Triton, XPANDER, Mirage and Attrage, MMTh will donate cash THB 2,000 and THB 5,000 for Pajero Sport to charitable organizations through the MMTF.

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018 MMTh celebrated a total production of five million units, and officially opened Education Academy in Pathum Thani. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

  • Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 24 hours daily.
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