Mitsubishi Motors Establishes New ASEAN Regional Training Center in Thailand

BANGKOK – December 12, 2023: Mitsubishi Motors has established its new ASEAN Regional Training Center (ARTC) in Thailand -- an important hub in Mitsubishi Motors' global operations -- with an aim to improve customer satisfaction in service experience and strengthen training of service staff at Mitsubishi dealer network throughout the ASEAN region.

“Thailand is the key strategic production and operation base for Mitsubishi Motors, where we produce a lot of flagship models for worldwide exports. Additionally, we remain dedicated to enhancing customer satisfaction with improvements on all aspects of products and services. We’re creating Mitsubishi Motors’ ASEAN Regional Training Center (ARTC) in Thailand in order to ‘train the trainers’ as ARTC will focus on the distributors in ASEAN countries by developing new training courses fit the market profiles of ASEAN countries,” said Mr. Ryoichi Inaba, President and CEO, Mitsubishi Motors Thailand.

Mitsubishi Motors takes pride in being a leader that has supported Thailand's automotive manufacturing industry as an export hub for many years. In addition to this new training facility, the ASEAN Regional Training Center (ARTC), the company has continuously strengthened the investment and growth in Thailand including the new state-of-the-art production line for All-New Triton and its new HYPER POWER engine, the energy-efficient, innovative high-quality paint facility with an investment of 3 billion baht, along with establishing the first proving ground outside Japan, making Mitsubishi Motors Thailand become Mitsubishi Motors Corporation’s largest production facility.

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

• Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 every day at 8:30 – 17:00 hrs.
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