‘MITMILE Festival 2022’ Brings Robust Mitsubishi Motorsports Experience Nationwide Push Your ‘Spirits of Victory’ High with Performance by F.Hero First Event to Launch in Khon Kean from October 8 – 9, 2022

BANGKOK – 7 October 2022: Mitsubishi Motors (Thailand) Co., Ltd. invites all Thais to join in the ‘MITMILE Festival 2022’ and learn more about Mitsubishi’s Motor Sport Spirit and DNA through RALLIART, complimented with an entertaining show by Golf F.Hero. At the MITMILE Festival 2022, you can experience outstanding performance, reliability and the robust durability of all Mitsubishi vehicles. The visitors can directly experience its superior engine and suspension and also superior 4WD technology by Mitsubishi Motors named “Super Select 4WD II”. Especially for motorsports lovers, this event is the opportunity to get on hot-lap rides of the Mitsubishi Triton Rally Car, driven exclusively by K. Ohm Chayapon Yotha, who will compete in the Asia Cross Country Rally 2022 with the Team Mitsubishi RALLIART. Themed ‘The Spirits of Victory’, the first live ‘MITMILE Festival 2022’ will be held from October 8 - 9 2022 at Event Zone, Wufoo Market, Khon Kean – followed by Udonthani, Ayuthaya, Chonburi, Chiang Mai, Chiang Rai, Bangkok, Nakhon Si Thammarat, and Songkhla until March 2023.

“Mitsubishi Motors Thailand aims to value and share the creative energy that drives Thai people towards our ambitions and goals. The MITMILE Festival 2022 will spark the power of winner’s spirits in all of us. Team Mitsubishi RALLIART has a long history as a 12-time Winner of the Paris-Dakar Rally, which only Mitsubishi Motors could achieve at this toughest rally in the world. This record of ours has yet to be broken. Mitsubishi Motors Engineers are adapting the high-performance drivability and comfort of our rally cars into our mass production models. We revived RALLIART from the desire to widely convey the DNA of our car making, which we are extraordinary committed to,” said, Mr. Eiichi Koito, President and CEO of Mitsubishi Motors (Thailand) Co., Ltd.

“Further, in this November, Team Mitsubishi RALLIART is joining the Asia Cross Country Rally 2022 with Triton Rally Car, one of the toughest rallies in the Mekhong River Region. At the MITMILE Festivals, we are going to experience our products performance with the test ride with professional drivers and also provided own driving experience course,” added Mr. Koito.

MITMILE Festival 2022 will provide Mitsubishi customers and prospects with a unique motoring adventure with special activities and entertainment that families of all ages can enjoy for the entire day. In addition to the special test ride with the professional drivers, customers can test-drive all Mitsubishi models including the all-new Mitsubishi Xpander, Mitsubishi Pajero Sport, Mitsubishi Triton RALLIART Double-cab and the premium-cabin Mitsubishi Triton S-Limited. Sporting a unique exterior look and feel with a ‘Café Racer’ theme, it offers a variety of superior features for maximum cabin comfort including Power Seats, Automatic Transmission with Sport Mode, Automatic air-conditioning system, seven-inch Touchscreen with Apple CarPlay/Android Auto and Cruise Control that makes long-distance driving much easier and more pleasant. Customers can also gain real-life experience with advanced safety technologies with which the vehicle is fully-equipped, including Multi Around Monitor, Blind Spot Warning with Lane Change Assist and Rear Cross Traffic Alert that enhance drivers’ confidence while offering unparalleled performance and safety. Additionally, RALLIART fans can shop for new and exclusive collections of RALLIART merchandise at the MITMILE Festival 2022.

At MITMILE Festival 2022, there will also be a campaign for the specially-decorated Mitsubishi Triton to inspire those who love customized cars that can also serve daily or even commercial needs.

The MITMILE Festival 2022 in Khon Kean, Ayutthaya, Chiang Rai, and Nakhon Si Thammarat, will also feature a mini-concert by Golf F.Hero to awaken the winner’s spirits in each and every one of us. The artiste’s personal life values which advocates ‘dreams can only come true when you act on it and never back down no matter what lies ahead’ – is in sync with Mitsubishi motorsports’ ‘The Spirits of Victory’ theme that values the forward-sharing of positive ambition.

Touring Schedule of MITMILE Festival 2022: October 8, 2022 – March 12, 2023







8 – 9 October 2022


Wufoo Market


15 – 16  October 2022


UD Town


5 - 6 November 2022


DD Land Market


12- 13  November 2022


Ninja Market


26 -27  November 2022

Chiang Mai

Central Chiang Mai Airport


3 - 4 December 2022

Chiang Rai

Laanmaung Market


11 – 12 February 2023


Side lake, Maung Thong Thani


18 – 19  February 2023

Nakhon Si Thammarat

Leewattana Market


11- 12 March 2023


Hatyai Cartrainer

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

  • Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 every day at 8:30 – 17:00 hrs.
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