Minister of Industry pays visit to Mitsubishi Motors Thailand’s Booth at the 38th Thailand International Motor Expo 2021
Bangkok – December 10, 2021: Mr. Morikazu Chokki, (4th from left) Chairman of the Board of Directors, Mitsubishi Motors (Thailand) Co., Ltd., together with Mr. Eiichi Koito, (6th from left) President & CEO of Mitsubishi Motors (Thailand) Co., Ltd., welcomed Mr. Suriya Juangroongruangkit, (5th from left) Minister of Industry, and the ministry’s executives who visited Mitsubishi Motors Thailand's booth at the 38th Thailand International Motor Expo 2021, Challenger Hall 1–3, Muang Thong Thani.
On this occasion, the company’s executives firstly introduced the three legendary models including, the three-wheel LEO-the first Mitsubishi model sold in Thailand in 1961, the 1985 Pajero which took the first overall win at Dakar Rally and became renowned as the first major victory for a Japanese manufacturer in 1985, and the Lancer WRC05-the latest model participated in the World Rally Championship in 2005. These models highlight the past successes of the brand in both the commercial and motorsport worlds. With the current Mitsubishi’s vehicles, the victorious DNAs from these legendary models, including high performance, durability and comfortable drive have been continuously transferred from the world’s toughest rally championships to road-going vehicles. Not just only the conventional cars, Mitsubishi’s EV (electric vehicle) technology have also derived those DNAs which have benefited customers for safe, fun and comfort drive, as well as satisfied the world with less or no CO2 emission.
The group also observed a demonstration display of the Mitsubishi’s plug-in hybrid EV (PHEV) system at the booth. The PHEV system based on the high-environmental performance EV technologies that Mitsubishi Motors has developed over the years on its Outlander PHEV model. With its Twin Electric Motors and Super All—Wheel Control system (S—AWC), Outlander PHEV has electric power for everyday life, powered by both gas and electricity plus spacious cargo space — offering consumers the best of both worlds.
Photo description: Mr. Morikazu Chokki, Chairman of the Board of Directors, Mitsubishi Motors (Thailand) Co., Ltd., and Mr. Eiichi Koito, President & CEO of Mitsubishi Motors (Thailand) Co., Ltd., led Mr. Suriya Juangroongruangkit, Minister of Industry, and the ministry’s executives, to observe the demonstration display of the Mitsubishi’s plug-in hybrid EV (PHEV) system.
The last stop of the group before group photo shooting, was made at the MITSUBISHI OUTLANDER PHEV, the world’s first PHEV SUV and the first Thai-Made Japanese PHEV with its manufacturing base located in the country. The vehicle was created as a combination of eco-friendly vehicle and legendary Mitsubishi Motor’s DNA that included unbeatable legendary SUV and 4WD evolutions. Outlander PHEV was displayed at Mitsubishi Motors’s booth, along with Mitsubishi Motors’s latest models, the Triton RALLIART and Pajero Sport RALLIART, which are the first models of the revived and iconic RALLIART brand launching for the first time in the world.
About Mitsubishi Motors Thailand (MMTh)
Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.
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