MITSUBISHI XFORCE HEV Celebrates Over 12,000 Sales Milestone, Launches “XFORCE HEV x JIRAYU KOO” Box Set to Add Joy to Every Journey! Free for Customers Booking and Taking Delivery from Today to August 31, 2026

At a Glance:

• MITSUBISHI XFORCE HEV celebrates over 12,000 units sold nationwide with the launch of the “XFORCE HEV x JIRAYU KOO” box set, created in collaboration with renowned illustrator Jirayu Koo under the concept “Xperience the Force, Xperience the Joy.”
• The box set includes a blanket pillow, insulated tumbler, and tote bag featuring Jirayu Koo’s signature illustrations, along with unique artistic interpretations OF MITSUBISHI XFORCE HEV presenters Pat-Chayanit and Ryu-Vachirawich in the artist’s distinctive style.
• The box set is free for MITSUBISHI XFORCE HEV customers who book and take delivery of the vehicle from
  July 1 to August 31, 2026, and register via the M-Drive application from July 15 to August 31, 2026.

 

Bangkok – July 17, 2026: Experience a new level of joy! Mitsubishi Motors (Thailand) Co., Ltd. celebrates the success of the “MITSUBISHI XFORCE HEV,” which has achieved over 12,000 cumulative sales nationwide, by teaming up with renowned Thai illustrator “Jirayu Koo” to launch the exclusive “XFORCE HEV x JIRAYU KOO” box set—lifestyle items designed to elevate the joy of every journey. Reflecting the concept “Xperience the Force, Xperience the Joy,” it inspires everyone to embrace the Lifester spirit and live life to the fullest in their own way, every day.

 

The MITSUBISHI XFORCE HEV reinforces its success as a full hybrid compact SUV that seamlessly combines performance, technology, and modern lifestyle. Under the MITSUBISHI e:MOTION concept, it elevates the driving experience with fun, confidence, and power through three advanced technologies: a new-generation full hybrid system, 7 Drive Mode, and Active Yaw Control (AYC) for superior driving control and cornering stability. Equipped with a newly developed suspension system optimized to suit Thailand's road conditions, it has undergone real-world testing across the country, covering over 100,000 kilometers. It also features a distinctive exterior and interior design that captures attention, together with the comprehensive Diamond Sense 360-degree safety technology, delivering peace of mind in every moment of the journey.

 

The “XFORCE HEV x JIRAYU KOO” box set is the result of a collaboration with renowned Thai illustrator Jirayu Koo or Jirayu Kooamornpattana, who reinterpreted the highlights of the MITSUBISHI XFORCE HEV through a fresh perspective that seamlessly connects the vehicle with everyday lifestyle. Featuring the artist's signature rounded forms and bold color-blocking style, the collaboration has been brought to life through a collection of practical lifestyle items for everyday use, including a blanket pillow, an insulated tumbler, and a tote bag. Finished in bright, vibrant colors, the box set is designed to make every trip more enjoyable than ever.

 

Moreover, another special feature of this box set is the reinterpretation of the two presenters, “Pat-Chayanit Chansangavej” and “Ryu-Vachirawich Wattanapakdeepaisan,” whose charm, vibrancy, and positive energy have been reinterpreted as illustrated characters in Jirayu Koo's style, inspiring the younger generation to step out and enjoy every moment of life as Lifesters who define happiness in their own way.

 

Customers who book and take delivery of the MITSUBISHI XFORCE HEV from July 1 to August 31, 2026, and register via the M-Drive application from July 15 to August 31, 2026, will receive a complimentary “XFORCE HEV x JIRAYU KOO” box set valued at 1,470 baht*.

 

Mitsubishi Motors Thailand is committed to meeting every lifestyle of a new generation through the belief that “every experience is the beginning of inspiration.” Likewise, the MITSUBISHI XFORCE HEV is ready to be a trusted companion for discovering new experiences, bringing fun, excitement, and impressions to every journey.

For more information or to schedule a test drive, please visit www.mitsubishi-motors.co.th or contact the Mitsubishi Call Center at 02-079-9500, available 24 hours daily. Stay updated with the latest news from Mitsubishi Motors Thailand at www.facebook.com/MitsubishiMotorsTH.

 

Watch the “XFORCE HEV x JIRAYU KOO” commercial and an exclusive interview with Jirayu Koo here:

• https://www.youtube.com/watch?v=mMmUJrS4FmE
• https://www.youtube.com/watch?v=ESINdLdvzcs

 

*Terms and conditions are as specified by the company.

 

FAQs

Q: Why did Mitsubishi Motors Thailand collaborate with Jirayu Koo to launch the “XFORCE HEV x JIRAYU KOO” box set?

A: This collaboration was created with the aim of connecting vehicles with the lifestyles of the new generation through fun and distinctive artwork. It reflects the concept of “Xperience the Force, Xperience the Joy” while creating more meaningful travel experiences.

 

Q: What is included in the “XFORCE HEV x JIRAYU KOO” box set?

A: The box set includes three specially designed items: a blanket pillow, an insulated tumbler, and a tote bag. Each item features Jirayu Koo’s signature illustrations, vibrant colors, and unique artistic interpretations of Pat-Chayanit and
Ryu-Vachirawich in distinctive styles.

 

Q: How can customers receive the box set?

A: Customers who book and take delivery of the MITSUBISHI XFORCE HEV from July 1 to August 31, 2026, and register via the M-Drive application from July 15 to August 31, 2026, will receive the “XFORCE HEV x JIRAYU KOO” box set, valued 1,470 baht, free of charge, subject to the company’s terms and conditions.

 

#MitsubishiMotorsThailand #MITSUBISHIXFORCEHEV #JirayuKoo #XFORCEHEVxJIRAYUKOO #XperienceTheForce

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest facility in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive companies committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology, and customer satisfaction. In 2018, MMTh officially opened the Education Academy in Pathum Thani. At the beginning of 2024, the company celebrated a total production of seven million units. MMTh’s current range of vehicles includes the MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER HEV, and MITSUBISHI XPANDER CROSS HEV. And most recently, MMTh underlined its leadership in HEVs with the debut of the ALL-NEW MITSUBISHI XFORCE HEV to the Thai market for the first time, reaffirming its leadership in full-hybrid vehicles. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi, to assess products from design to product development stages to ensure customers take delivery of vehicles that are second-to-none in all aspects of quality.

 

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