Mitsubishi Motors Thailand Recognizes Dealers for Outstanding Sales and After-Sales Service Performance Through the Spirit of “Omotenashi,” Delivering the Best Customer Experience at the “Mitsubishi Excellence Awards 2025”
At a Glance:
● Mitsubishi Motors (Thailand) Co., Ltd. announced the Mitsubishi Excellence Awards 2025, recognizing dealers that demonstrated outstanding performance and excellence in both sales and after-sales service during the fiscal year 2025.
● The awards reaffirm the company’s customer-centric commitment and reflect the heart of Mitsubishi Motors’ operations, which are guided by the philosophy of “KOE” (声) — listening to the voice of the customer — and “KANDO” (感動) — creating memorable experiences at every touchpoint across all services and products.
● Winners of the “Mitsubishi Excellence Awards 2025”:
o Mitsu Rungcharoen Co., Ltd. (Head Office) – Bangkok Area
o Mitsuthaiyon Nakornsri Co., Ltd. (Nakhon Si Thammarat Province) – Upcountry, Markets with Total Vehicle Registrations Exceeding 7,000 Units
o Mitsuthaiyonkonlakan Co., Ltd. (Phatthalung Province) – Upcountry, Markets with Total Vehicle Registrations Below 7,000 Units
o Able Motors Pathumthani Co., Ltd. (Lam Luk Ka Branch) – Rookie Award for New Dealer in Bangkok Area
o Mitsu LBM Co., Ltd. (Lopburi Province) – Rookie Award for New Dealer in Upcountry
● In addition, special awards were presented to recognize dealers for their outstanding performance across various areas of operation:
o Mitsu Rungcharoen Co., Ltd. - No. 1 in Top Sales Volume, Bangkok Area
o Mitsu Ayutthaya (Thaithada) Co., Ltd. - No. 1 in Top Market Share in Upcountry, Markets with Total Vehicle Registrations Exceeding 7,000 Units
o Mitsu Sisaket TT Auto Co., Ltd. - No. 1 in Top Market Share in Upcountry, Markets with Total Vehicle Registrations Below 7,000 Units
o Mitsu Phranakorn Auto Co., Ltd. - No. 1 in Fleet Dedicated Award
Bangkok – June 25, 2026: Mitsubishi Motors (Thailand) Co., Ltd. announced the prestigious Mitsubishi Excellence Awards 2025, recognizing dealers that demonstrated outstanding performance and excellence in both sales and after-sales service during the fiscal year 2025. The awards not only reaffirm the company’s customer-centric commitment but also reflect the heart of Mitsubishi Motors’ operations, which are driven by the philosophy of “KOE” (声) — Listening to the Voice of the Customer, and “KANDO” (感動) — Creating Memorable Impressions at every touchpoint across all services and products. Together, these principles guide the company in delivering the best possible customer experience while continuously enhancing the quality and standards of its products and services.
Winners of the Mitsubishi Excellence Awards 2025 include:
1. Mitsu Rungcharoen Co., Ltd. (Head Office) – Bangkok Area
2. Mitsuthaiyon Nakornsri Co., Ltd. (Nakhon Si Thammarat Province) – Upcountry, Markets with Total Vehicle Registrations Exceeding 7,000 Units
3. Mitsuthaiyonkonlakan Co., Ltd. (Phatthalung Province) – Upcountry, Markets with Total Vehicle Registrations Below 7,000 Units
4. Able Motors Pathumthani Co., Ltd. (Lam Luk Ka Branch) – Rookie Award for New Dealer in Bangkok Area
5. Mitsu LBM Co., Ltd. (Lopburi Province) – Rookie Award for New Dealer in Upcountry
In addition, Mitsubishi Motors Thailand also presented special achievement awards in recognition of dealers’ exceptional performance across various areas:
1. No. 1 in Top Sales Volume, Bangkok Area – Mitsu Rungcharoen Co., Ltd.
2. No. 1 in Top Market Share in Upcountry, Markets with Total Vehicle Registrations Exceeding 7,000 Units – Mitsu Ayutthaya (Thaithada) Co., Ltd.
3. No. 1 in Top Market Share in Upcountry, Markets with Total Vehicle Registrations Below 7,000 Units – Mitsu Sisaket TT Auto Co., Ltd.
4. No. 1 in Fleet Dedicated Award – Mitsu Phranakorn Auto Co., Ltd.
Mr. Ryoichi Inaba, President and CEO of Mitsubishi Motors (Thailand) Co., Ltd., said, “We would like to congratulate all dealers who received the Mitsubishi Excellence Awards 2025 and express our sincere appreciation to our network of more than 180 dealerships nationwide for their dedication and commitment to delivering the best experience for our customers. These awards reflect excellence across all aspects of dealership performance, including sales, after-sales service, market share retention and growth, as well as the ability to consistently earn customer satisfaction and trust amid intense competition in the automotive industry and rising customer expectations. This success is the result of collaboration across every part of our organization from designing and developing high-quality vehicles that meet diverse customer lifestyles to delivering customer care with attentiveness, sincerity, and meticulous attention to detail, in keeping with the Japanese spirit of service or ‘Omotenashi’ (おもてなし).
However, in 2026, simply being ‘a good service provider’ may no longer be enough. We must work together to raise our standards to strengthen customer confidence and deliver the best possible experience throughout every stage of the Mitsubishi ownership journey. Ultimately, true success is measured not only by sales figures or the awards we receive, but by the trust our customers place in us every day.”
“Behind our success today are two important factors: providing excellent care for our employees so that they are ready to take care of our customers at an even higher level, and receiving strong support from Mitsubishi Motors Thailand, whether through high-quality products, genuine parts, or new extended warranty program. All of these help customers feel confident and enjoy a positive experience with us.”
‣ No. 1 in Mitsubishi Excellence Award, Bangkok Area – Head Office
‣ No. 2 in Mitsubishi Excellence Award, Bangkok Area – Talaad Thai Branch
‣ No. 5 in Mitsubishi Excellence Award, Bangkok Area – Rama 2 Branch
‣ No. 1 in Top Sales Volume, Bangkok Area
‣ Top HEV Vehicle Sales Award, Bangkok Area
Mr. Jakapong Chaitrakulthong
Managing Director of Mitsu Rungcharoen Co., Ltd.
“This award is the result of the dedication of every employee who is committed to delivering service in the Japanese spirit or Omotenashi and is always ready to care for and support customers from the day they receive their vehicle and throughout their ownership journey. This commitment has enabled us to earn strong customer loyalty and trust within our local community.”
‣ No. 1 in Mitsubishi Excellence Award, Markets with Total Vehicle Registrations Exceeding 7,000 Units – Mitsuthaiyon Nakornsri Co., Ltd.
‣ No. 1 in Mitsubishi Excellence Award, Markets with Total Vehicle Registrations Below 7,000 Units – Mitsuthaiyonkonlakan Co., Ltd.
‣ No. 2 in Top Market Share, Markets with Total Vehicle Registrations Exceeding
7,000 Units – Mitsuthaiyon Nakornsri Co., Ltd.
‣ No. 2 in Top Market Share, Markets with Total Vehicle Registrations Below
7,000 Units – Mitsuthaiyonkonlakan Co., Ltd.
‣ Top Pickup Truck Sales Volume, Southern Region
Ms. Sudarat Lowsoponkul
Managing Director, Mitsuthaiyonkonlakan Co., Ltd. and Mitsuthaiyon Nakornsri Co., Ltd.
“This success is the result of every employee caring for our customers with attention and sincerity. Being part of the local community, we understand our customers as though they were members of our own family. These two awards are a great source of pride and motivation for us to continue improving ourselves.”
‣ No. 1 in Top Market Share, Markets with Total Vehicle Registrations Exceeding
7,000 Units
‣ No. 5 in Mitsubishi Excellence Award, Markets with Total Vehicle Registrations Below 7,000 Units
Mr. Chutipong Busrarungsi
Managing Director, Mitsu Sisaket TT Auto Co., Ltd.
“We would like to thank Mitsubishi Motors Thailand for this prestigious award. It is the result of the collective efforts of everyone involved, from the intention of our employees to the trust that customers have consistently placed in both our dealership and the Mitsubishi brand.”
‣ No.1 in Fleet Dedicated Award
‣ Top Pickup Truck Sales Volume, Bangkok Area
‣ No.3 in Top Sales Volume, Bangkok Area
Mr. Thawatchai Jungsanguanpornsuk
Managing Director, Mitsu Phranakorn Auto Co., Ltd.
“Our entire team shares a common goal of caring for our customers wholeheartedly and helping them find the vehicle that best suits their needs. We would like to thank Mitsubishi Motors Thailand for standing by our side throughout the years, making today’s success possible.”
‣ No.2 in Mitsubishi Excellence Award, Upcountry, Markets with Total Vehicle Registrations Exceeding 7,000 Units
‣ No.3 in Top Market Share, Upcountry, Markets with Total Vehicle Registrations
Exceeding 7,000 Units
Ms. Sukchalee Sutthiwongkij
Managing Director, Mitsu Cars & Service Co., Ltd.
For more information or to schedule a test drive, please visit www.mitsubishi-motors.co.th or contact the Mitsubishi Call Center at 02-079-9500, available 24 hours every day. The latest news and updates from Mitsubishi Motors Thailand can also be found at www.facebook.com/MitsubishiMotorsTH
FAQs
Q: What are the Mitsubishi Excellence Awards 2025?
A: The Mitsubishi Excellence Awards 2025 recognize Mitsubishi Motors dealers that have demonstrated outstanding performance and excellence in both sales and after-sales service during the 2025 fiscal year.
Q: How do the Mitsubishi Excellence Awards 2025 reflect Mitsubishi Motors Thailand's commitment?
A: The Mitsubishi Excellence Awards 2025 reaffirm Mitsubishi Motors Thailand's unwavering commitment to putting customers first. They also embody the philosophy that drive Mitsubishi Motors' operations: "KOE" (声), listening to the voice of the customer, and "KANDO" (感動), creating memorable experiences across every product and service. The awards further reflect the spirit of Japanese hospitality, Omotenashi (おもてなし), which emphasizes thoughtful, genuine, and meticulous service in every customer interaction.
Q: Which dealers received the Mitsubishi Excellence Awards in this fiscal year?
A: The recipients of the Mitsubishi Excellence Awards 2025 are as follows:
● Mitsu Rungcharoen Co., Ltd. (Head Office) – Bangkok Area
● Mitsuthaiyon Nakornsri Co., Ltd. (Nakhon Si Thammarat Province) – Upcountry, Markets with Total Vehicle Registrations Exceeding 7,000 Units
● Mitsuthaiyonkonlakan Co., Ltd. (Phatthalung Province) – Upcountry, Markets with Total Vehicle Registrations Below 7,000 Units
● Able Motors Pathumthani Co., Ltd. (Lam Luk Ka Branch) – Rookie Award for New Dealer in Bangkok Area
● Mitsu LBM Co., Ltd. (Lopburi Province) – Rookie Award for New Dealer in Upcountry
Q: Besides the Mitsubishi Excellence Awards 2025, were there any other notable awards presented at the ceremony?
A: In addition to the Mitsubishi Excellence Awards 2025, a series of special awards was presented to recognize dealers for outstanding performance across various areas of operation, as follows:
● Mitsu Rungcharoen Co., Ltd. - No. 1 in Top Sales Volume, Bangkok Area
● Mitsu Ayutthaya (Thaithada) Co., Ltd. - No. 1 in Top Market Share in Upcountry, Markets with Total Vehicle Registrations Exceeding 7,000 Units
● Mitsu Sisaket TT Auto Co., Ltd. - No. 1 in Top Market Share in Upcountry, Markets with Total Vehicle Registrations Below 7,000 Units
● Mitsu Phranakorn Auto Co., Ltd. - No. 1 in Fleet Dedicated Award
#MitsubishiMotorsThailand #MitsubishiExcellenceAwards2025 #SalesAndAfterSalesService #Omotenashi
About Mitsubishi Motors Thailand (MMTh)
Mitsubishi Motors (Thailand) Co., Ltd., the largest facility in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive companies committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology, and customer satisfaction. In 2018, MMTh officially opened the Education Academy in Pathum Thani. At the beginning of 2024, the company celebrated a total production of seven million units. MMTh’s current range of vehicles includes the MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER HEV, and MITSUBISHI XPANDER CROSS HEV. And most recently, MMTh underlined its leadership in HEVs with the debut of the ALL-NEW MITSUBISHI XFORCE HEV to the Thai market for the first time, reaffirming its leadership in full-hybrid vehicles. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi, to assess products from design to product development stages to ensure customers take delivery of vehicles that are second-to-none in all aspects of quality.
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