ALL-NEW MITSUBISHI XFORCE HEV Reinforces Its Success with the Thailand Car of the Year 2025 Award from the Thai Automotive Journalist Association (TAJA)

Mr. Yodchai Suewatanakul (far left), Division General Manager, Office of Marketing Communications, Mitsubishi Motors (Thailand) Co., Ltd., received the Thailand Car of the Year 2025 award on behalf of Mitsubishi Motors Thailand from Dr. Nattapol Rangsitpol (3^rd from right), Permanent Secretary of the Ministry of Industry (Thailand), along with Mr. Surasak Jarinthong (2^nd from right), President of Thai Automotive Journalist Association (TAJA), and Mr.Buddhi Pharsuk (far right), Vice President of Thai Automotive Journalist Association (TAJA), and Chairman of the Subcommittee Responsible for the Selection and Judging of Thailand Car of the Year 2025 Award at Thailand Car & Motorcycle Marketing Awards 2025 Ceremony

 

Bangkok – November 21, 2025: Mitsubishi Motors (Thailand) Co., Ltd. announces the year-end huge success with 2 major honored awards from a distinguished awards platform. The company earned the Thailand Car of the Year 2025 for the ALL-NEW MITSUBISHI XFORCE HEV and the Pioneer of Thai Auto Export at Thailand Car & Motorcycle Marketing Awards 2025 Ceremony, organized by the Thai Automotive Journalists Association (TAJA). Both awards were evaluated and judged by a subcommittee for Car of the Year 2025 selection, comprising senior journalists and distinguished experts with extensive experience in the automotive industry. These accolades reaffirm the company’s strong commitment to developing innovative vehicles and advancing automotive technologies that meet the needs of Thai customers.

 

Mr. Ryoichi Inaba, President and CEO of Mitsubishi Motors (Thailand) Co., Ltd., stated, “These two prestigious awards reflect the value and trust in the Mitsubishi Motors brand across driving technology, safety, design, and our commitment to environmental responsibility. In particular,The ALL-NEW MITSUBISHI XFORCE HEV, launched earlier this year and named Thailand Car of the Year 2025, is our latest full-hybrid compact SUV, developed under the MITSUBISHI e:MOTION concept. It integrates three core Mitsubishi technologies. We spent several months testing this vehicle, covering more than 100,000 kilometers across Thailand to evaluate its durability and driving performance. Our R&D team gathered valuable data and feedback, which were used to further enhance this model. This process included durability testing and fine-tuning of the specially designed suspension system to ensure optimal performance on Thailand’s real road conditions.We sincerely thank the Thai Automotive Journalists Association (TAJA) for recognizing our dedication and for bestowing these meaningful awards. This recognition is a powerful motivation for us to continue developing even better vehicles for our Thai customers.”

 

Mitsubishi Motors received two awards at Thailand Car & Motorcycle Marketing Awards 2025,as follows:

 

1) Thailand Car of The Year 2025

 

This prestigious award was presented to ALL-NEW MITSUBISHI XFORCE HEV, which was launched earlier in 2025. This year, the association and the selection subcommittee evaluated vehicles newly introduced to the market between 1 October 2024 and 30 September 2025, totaling 20 models from 15 brands. The evaluation criteria for New Model Year vehicles consisted of eight key categories Engine performance and drivetrain, Suspension and steering system, Active safety, Passive safety, Exterior design, Interior design, Contribution to local manufacturing, and Enhancing value for money.

 

The All-New Mitsubishi XFORCE HEV is the latest hybrid compact SUV from Mitsubishi Motors, delivering an “Xperience the Force” with power in every drive. It comes equipped with MITSUBISHI e:MOTION, which integrates three advanced technologies: The New Generation Full Hybrid System, 7 Drive Mode, and the Active Yaw Control (AYC), which elevates safety, stability, and dynamic handling while maintaining exceptional smoothness. Interior, the cabin is crafted for a new generation of drivers who value both modern style and comprehensive functionality, reinforcing Mitsubishi Motors’ leadership in the hybrid SUV segment.

 

2) Pioneer of Thai Auto Export Award

 

This award is a significant source of pride, recognizing Mitsubishi Motors Thailand as the first automotive company in Thailand to export vehicles manufactured by Thai talent to international markets. The company’s first export model was the Mitsubishi Lancer Champ, shipped to Canada in 1988. Since then, Mitsubishi Motors Thailand has continued to expand its production and export operations to 120 countries worldwide, achieving a cumulative export volume of more than 5.7 million units to date.

 

This achievement not only reaffirms Mitsubishi Motors Thailand’s role as a pioneer in Thailand’s automotive manufacturing and export industry but also strengthens the company’s commitment to advancing vehicle development, driving technologies, and safety innovations. In addition, it reinforces the company’s dedication to developing alternative-energy vehicles that support Thailand’s transition toward a sustainable electric mobility future.

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

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