Mitsubishi Motors Thailand Showcases “MITSUBISHI e:MOTION” Offering ‘Mega Deal’ Special Campaign at Motor Expo 2024

Caption: Mr. Sarote Maartlert, Executive Vice President of Sales & Aftersales, Mitsubishi Motors (Thailand) Co., Ltd. delivers the Opening Keynote at the Mitsubishi Motors Thailand booth, at the 41st Thailand International Motor Expo 2024.

 

BANGKOK – November 28, 2024: Mitsubishi Motors (Thailand) Co., Ltd. invites customers to experience the exclusive MITSUBISHI e:MOTION and explore its full lineup of state-of-the-art vehicles, including the MITSUBISHI XPANDER HEV, MITSUBISHI XPANDER CROSS HEV, MITSUBISHI PAJERO SPORT 2024 ELITE EDITION 4WD, MITSUBISHI TRITON ATHLETE, MITSUBISHI TRITON BLACK EDITION, MITSUBISHI ATTRAGE SMART, and MITSUBISHI MIRAGE SMART. Customers can benefit from the ‘MEGA DEAL’ special promotional campaign, with a total value of up to 160,000 Baht, at the 41st Thailand International Motor Expo 2024.

 

Mr. Ryoichi Inaba, President and CEO of Mitsubishi Motors (Thailand) Co., Ltd., said, “As a leading automotive manufacturer established in Thailand over 63 years ago, we are committed to developing and delivering high-quality vehicles with advanced technologies uniquely developed by Mitsubishi Motors to provide the utmost satisfaction to our customers. At this event, customers are invited to enjoy the unique experience of MITSUBISHI e:MOTION at our special display zone, where experts will provide a thorough explanation.”

 

Taking the spotlight at the car display are the MITSUBISHI XPANDER HEV and MITSUBISHI XPANDER CROSS HEV, seven-seater crossover HEVs that offer powerful driving confidence on all terrains.  They feature MITSUBISHI e:MOTION (Electrified MOTION), comprising a powerful HEV system for superior power and maximum fuel efficiency, 7 Drive Modes to tackle any terrain safely, and Active Yaw Control (AYC) for superior cornering dynamics and added safety. The MITSUBISHI XPANDER HEV and MITSUBISHI XPANDER CROSS HEV cater to all lifestyles with their spacious cabin and versatile seat folding options. Their customizable space allocation adapts to any activity, ensuring comfort for every journey, making them the perfect choice for modern families. Manufactured in Thailand to high-quality standards, they hold the No. 1 market share in the small MPV segment.

 

“Moreover, all of Mitsubishi Motors' popular models are on display at this event, making it easier for customers to own them through the MEGA DEAL campaign, which includes reliable aftersales services, and various benefits," added Mr. Inaba.

 

Prominently displayed at the booth is the MITSUBISHI PAJERO SPORT 2024 ELITE EDITION 4WD. It features the new Hyper Power engine with 184 PS and 430 Nm of torque, combined with EURO 5-standard eco-friendliness, offering high performance with 13% improved fuel efficiency. It comes equipped with Mitsubishi Motors’ legendary Super Select 4WD II system, offering seamless switching from 2H to 4H, even while driving at high speeds (Shift-on-the-Fly), as well as Full-Time All Wheel Control for added safety, enabling the vehicle to conquer any terrain. Additionally, it features the Diamond Sense Advanced Safety Technology, and four off-road driving modes: Gravel, Mud/Snow, Sand, and Rock.

 

Another remarkable model that caters to sporty premium lifestyles is the MITSUBISHI TRITON ATHLETE, featuring the Hyper Power X² engine churning out 204 PS and 470 Nm. This eye-catching pickup truck boasts an extraordinary comfortable cabin with two-tone interior design for added style, Diamond Sense Advanced Safety Technology, Electric Power Steering (EPS), and the Super Select 4WD II system, which allows Shift-on-the-Fly Full-Time All Wheel Control. It also includes Active Yaw Control (AYC) and 7 Drive Modes for better control, safer, and more agile driving across all terrains and weather conditions.

 

Also on display is the limited-production MITSUBISHI TRITON BLACK EDITION. With a bold black accent exterior design, 18-inch black alloy wheels, and smoked titanium accents on the side steps and rear bumper, this pickup truck is designed to stand out from the crowd. Complementing its good looks, it is powered by the Hyper Power clean diesel-turbo engine capable of 184 PS and 430 Nm. This model also features the Diamond Sense Advanced Safety Technology.

 

Completing the lineup are the popular MITSUBISHI ATTRAGE SMART and MITSUBISHI MIRAGE SMART city cars. Widely recognized for their impressive fuel efficiency, these models are supplemented by advanced safety features that include the Forward Collision Mitigation System-Low Speed Range (FCM-LS), Radar Sensing Misacceleration Mitigation System-FORWARD (RMS-FORWARD), and Cruise Control.

 

To align with the brand’s commitment to fulfilling the customers’ mobility lifestyles while inspiring adventurous spirits, Mitsubishi Motors also display specially decorated ‘Off-Road’ versions of MITSUBISHI XPANDER CROSS HEV and MITSUBISHI PAJERO SPORT 2024 ELITE EDITION 4WD at the Motor Expo 2024. To inspire customers for outdoor trips and activities, both models are accessorized with off-road wheels and tires, and roof trays. Meanwhile, the MITSUBISHI TRITON DOUBLE CAB LOW RIDER PRO is embellished with a ‘Futuristic Pick-Up Truck’ concept, featuring over fender arch trim, front bumper garnish, white Kevlar decoration, cyber lid, and aero wheels.

 

Mitsubishi Motors Thailand is committed to providing the highest level of customer satisfaction, especially in aftersales services, under the slogan “Rao Doo Lae…Khun Khae Kab” (We take care…you just drive). Its network of nearly 200 Mitsubishi Motors dealers nationwide is ready to offer the highest standards of service by skilled technicians and genuine Mitsubishi parts. To underscore the company’s commitment to continuously enhancing its aftersales services, the new generation of 'Mitsubishi Mobile Service' is also displayed at the Motor Expo 2024. The new Mitsubishi Mobile Service is equipped with over 60 additional service tools and equipment, enabling more comprehensive tasks, including extended maintenance coverage with scheduled maintenance and check-ups extending up to 100,000 kilometers. This enhances the brand’s ability to serve corporate customers with multiple vehicles, business owners, and customers in remote areas.

 

“To express our gratitude to our valued customers for their trust, we are delighted to offer exclusive privileges to our Mitsubishi family. Owners of any Mitsubishi vehicle who are M-Care Gold+ or Platinum+ members can enjoy an additional discount of up to 30,000 Baht through the M-Drive application when purchasing a new Mitsubishi vehicle,” Mr. Inaba added.

 

Visitors are welcome to Mitsubishi Motors Thailand's booth A15 at the 41^st Thailand International Motor Expo 2024 at IMPACT Challenger Hall 1-3, Muang Thong Thani, from November 29 to December 10, 2024. For more details and test drives, please visit www.mitsubishi-motors.co.th or contact Mitsubishi Call Center at 02-079-9500, available 24 hours daily.

 

Mitsubishi Motors Thailand Lineup Summary, 41^st Thailand International Motor Expo 2024: 

 

*The terms and conditions are subject to the company’s policies. New car loans are subject to the discretion of the approving bank.

About Mitsubishi Motors Thailand (MMTh) 

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology, and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.  Stay updated with Mitsubishi Motors Thailand: