Mitsubishi Motors Thailand Reaffirms Remarkable Success! ALL-NEW MITSUBISHI XFORCE HEV Secures Over 4,000 Bookings Launches New Commercial Reflecting the Lifestyle of a New Generation

Bangkok – 9 June 2025: Following its official press conference on 20 March, ALL-NEW MITSUBISHI XFORCE HEV has received an overwhelming response from customers nationwide, with booking surpassing 4,000 units even before the full-scale launch in this month. This figure significantly exceeded the initial target of 3,000 units. This strong response reflects customers’ confidence in the performance, admiration for the bold urban design, and appreciation of the driving comfort offered by this new compact SUV hybrid.

 

Mitsubishi Motors Thailand has begun delivering the first batch of quality vehicles to customers and remains fully committed to ensuring that all customers can experience the unique driving performance of the ALL-NEW MITSUBISHI XFORCE HEV as soon as possible. To support this commitment, the company is also reinforcing the flexibility of its production capability to ensure timely delivery and meet growing customer demand.

 

The full-scale launch of the ALL-NEW MITSUBISHI XFORCE HEV officially begins this June. Mitsubishi Motors Thailand continues to highlight the vehicle’s key strengths through a new advertising campaign that reinforces the concept “Xperience the Force.” The new TV commercial reimagines the popular hit song “Yin Dee Tee Mai Roo Jak” (“Happy Not to Know You”) into a powerful and fun-filled version, perfectly matching the spirit of the campaign, and officially introduces two new-generation presenters: Ryu – Vachirawich Wattanapakdee-paisarn and Pat – Chayanit Chansangavej, who represent today’s new generation, unafraid to live life uniquely in their own way.

The “Xperience the Force” campaign highlights the outstanding features of the All-New Mitsubishi XFORCE HEV, designed for modern city living and weekend getaways—with an ultimate driving experience known as MITSUBISHI e:MOTION, which integrates three of Mitsubishi’s most advanced technologies: the latest full-hybrid drive system, 7 Drive Modes, and the Active Yaw Control (AYC) system that ensures smooth rides through city traffic and on winding uphill roads.

 

Featuring Ryu – Vachirawich, a talented young actor known for his confident and dynamic personality, and Pat – Chayanit, a breakout actress from hit Netflix series and a recognized name in the fashion world, the campaign brings together two Instagramers whose diverse lifestyles and fearless self-expression perfectly embody the spirit of “Xperience the Force.” This campaign aligns seamlessly with the target audience of the All-New Mitsubishi XFORCE HEV — a new generation that is modern, distinctive, and always eager to explore new horizons.

 

More than just showcasing the iconic appeal of a next-generation compact SUV, the campaign delivers an exciting narrative of discovering new experiences, powered by a specially rearranged version of the song “Yin Dee Tee Mai Roo Jak” — now transformed into a lively, high-energy anthem. This mirrors the performance of the All-New Mitsubishi XFORCE HEV, designed to take drivers confidently from city streets to scenic destinations, supported by advanced technology and a comfortable interior that truly meets the demands of everyday use.

 

Let’s experience the power of new adventures with the All-New Mitsubishi XFORCE HEV. Watch the full version of the new commercial across Mitsubishi Motors’ online channels or catch the 30-second TV commercial airing nationwide starting in the beginning of June 2025.

 

For customers interested in experiencing “Xperience the Force” firsthand, test drives of the All-New Mitsubishi XFORCE HEV are now available at Mitsubishi Motors showrooms nationwide.

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

• Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 24 hours daily.
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