Mitsubishi Motors Ranked Number One and Recognized with ‘2024 Thailand’s Most Admired Brand’ and ‘Brand Star’ Awards with XPANDER Model Series by BrandAge

BANGKOK – April 11, 2024: Mitsubishi Motors has achieved the ‘2024 Thailand’s Most Admired Brand’ under the Automotive – Multi-Purpose Vehicle (MPV)’ category as well as the ‘Brand Star’ award, both by BrandAge, the leading publisher of marketing and business magazine and online content. The awards were in recognition of the Mitsubishi XPANDER and Mitsubishi XPANDER CROSS both of which topped BrandAge’s ‘2024 Thailand's Most Admired Brand’ survey results to mark the success and highest quality of these two models as one of the leaders in MPV segment.

 

Mr. Ryoichi Inaba, President and CEO, Mitsubishi Motors (Thailand) Co. Ltd. said, “It is an honor for our Mitsubishi Xpander and Xpander Cross to be recognized as the most admired MPVs. Now that we have introduced the very first HEV models of Mitsubishi Motors, we truly believe that the Thai customers would enjoy even more benefits from the new Mitsubishi Xpander HEV and Mitsubishi Xpander Cross HEV.”

 

Combining the comfort and multi-purpose utilities with the styling and driving performance of an SUV, the Mitsubishi XPANDER model series have become Mitsubishi Motors’ global strategic vehicle, ranked third in Mitsubishi Motors’ global sales volume for fiscal year 2022, following the Mitsubishi Triton and Outlander. The crossover models have also attracted to Thailand’s customers who require multi-purpose utilities, becoming the automaker’s second best-selling model after the Mitsubishi Triton. It currently enjoys more than 40 percent share in the seven-seater crossover segment.

 

Built as a premium crossover, active drivers and modern families loved the unique design and luxury of the Mitsubishi XPANDER, as well as the vehicle’s spacious multi-purpose and utilitarian capabilities. Meanwhile the Mitsubishi XPANDER CROSS has been developed as a crossover SUV targeted at drivers with an adventurous and outdoorsy lifestyle. Designed with stylish, sporty, and class-leading SUV-style luxury, it also features Active Yaw Control (AYC) advanced safety technology that provides safe, secure, and comfortable motoring in a variety of weather and road conditions.

 

Recently, in response to customers’ increasing environmental awareness, the company has developed and launched the first time for Mitsubishi HEV that is transferred and developed from the successfulness of our PHEV system – Mitsubishi XPANDER HEV and Mitsubishi XPANDER CROSS HEV. Although the models are still new, they have already received positive feedback from customers. These two models come with Mitsubishi e:MOTION, the new driving experience featuring three of Mitsubishi Motors’ most advanced technologies; Hybrid Electric Vehicle (HEV) system combines a combustion engine with an electric motor, 7 Drive Modes and Active Yaw Control or AYC. They provide optimal driving on any road conditions, better acceleration, and higher fuel efficiency. This makes the vehicles eco-friendlier.

 

The ‘Thailand's Most Admired Brand’ survey by BrandAge is one of Thailand’s most trusted surveys among customers and leading brands in Thailand. Ranking brands in 11 product categories, the results of the survey will be published in BrandAge magazine and BrandAge Online, accompanied by stories behind the brands’ successes. It serves as a guideline and role model for Thai and international brands, creating inspiration and passion that drive brands to success.
 

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology, and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality. Stay updated with Mitsubishi Motors Thailand: