Mitsubishi Motors Thailand Ignites Racing Spirit with Exclusive Customer Experience at the Asia Cross Country Rally 2025 Flag-Off, Cheering on Team Mitsubishi Ralliart in Championship Pursuit!

Photo Caption: Mitsubishi Motors Thailand, led by its management team and customers, cheer on Team Mitsubishi Ralliart as they pursue victory in the Asia Cross Country Rally 2025 at Walking Street in the heart of Pattaya City, Chonburi.


Bangkok – August 14, 2025: Mitsubishi Motors (Thailand) Co., Ltd. recently celebrated its motorsport legacy by offering an exclusive experience to customers during the ceremonial flag-off of the Asia Cross Country Rally 2025 (AXCR 2025), held on August 8th at Walking Street in the heart of Pattaya City, Chonburi. Customers had the opportunity to witness the grandeur of the opening ceremony and show their support for Team Mitsubishi Ralliart up close, just before the race officially kicked off. This activity reaffirmed Mitsubishi Motors’ commitment to sharing its racing DNA with valued customers through immersive, first-hand engagement.

 

Ms. Ritsuko Kaneko, Senior Vice President of Customer Experience & Innovation, Mitsubishi Motors (Thailand) Co., Ltd., said, “Our goal in motorsport is not only to win but also to share the passion and spirit that drive us to push forward relentlessly. This year’s exclusive event held during the ceremonial flag-off of the Asia Cross Country Rally 2025 is part of our continued effort to enhance customer experience. It allows our customers to get closer to the action and witness the determination of Team Mitsubishi Ralliart up close. Through this memorable trip, we aim to give back to our customers in a meaningful way, connecting them with Mitsubishi’s DNA of performance, durability, and the unwavering drive to overcome every challenge.”

 

Customers participating in this activity enjoyed an unforgettable experience from passing through the ceremonial starting gate to an exclusive meet-and-greet with Team Mitsubishi Ralliart. They were treated to exclusive hospitality, including premium accommodations, exquisite meals, and limited-edition AXCR souvenirs. The experience was further enriched on the second day with go-kart races. 

Miss Kusuma Klinkaew, owner of a MITSUBISHI XPANDER HEV, shared, “This was my first time attending the ceremonial flag-off of the Asia Cross Country Rally, and it was a truly memorable experience. Seeing the Mitsubishi Triton rally cars up close and meeting the professional drivers was a rare opportunity. I previously test-drove a Mitsubishi at the ‘Mitsubishi e:MOTION VERSE’ event and decided to purchase one due to its impressive performance.”

Another customer, Mr. Udom Nadee, a MITSUBISHI TRITON SINGLE CAB 4WD’s owner, added, “As a Triton owner and a racer, this competition truly showcased the vehicle’s outstanding performance, and the brand’s full-blooded sporty DNA. I am deeply impressed by the dedication and hard work of Team Mitsubishi Ralliart in their training. Seeing the Mitsubishi Triton compete on the actual racecourse has further strengthened my confidence in Mitsubishi vehicles.I sincerely hope Mitsubishi Motors Thailand hosts more events like this.
I’ll definitely be back with my family!”

Now in its 30th year, the Asia Cross Country Rally (AXCR) is Southeast Asia’s largest and most demanding cross-country rally. The 2025 edition covers 3,200 kilometers over eight days in Eastern Thailand and Northeast Thailand, challenging competitors with rugged mountain terrain, dense forests, and multiple river crossings, all while pushing both vehicles and drivers to their limits. The rally began in Pattaya and will conclude its competition on 16th August, underscoring the spirit of resilience and precision engineering that defines Mitsubishi.

 

Mitsubishi Motors Thailand invites fans across the country to continue cheering on Team Mitsubishi Ralliart as they take on the final stages of this formidable race. Stay tuned and follow the team’s journey via the official channels below:

 

Updates on the rally will be posted on Ralliart’s official Facebook account:

Facebook: www.facebook.com/MitsubishiMotorsTH

 

Official Website of AXCR 2025:

https://asiacrosscountryrally.com/index_ja.html

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

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