Mitsubishi Motors Thailand Honors Dealers with ‘Mitsubishi Excellence Awards 2023,’ aiming to promote sales productivity and maximize customer satisfaction

Mitsubishi Motors Thailand led by Mr. Noboru Tsuji (center in front row), Chairman of the Board together with Mr. Ryoichi Inaba (fifth from right in front row), President and CEO and Mr. Sarote Maartlert (fifth from left in front row), Executive Vice President of Sales & Aftersales presented the ‘Mitsubishi Excellence Awards 2023’ to the dealers who achieved outstanding sales and aftersales service performance in fiscal year 2023.


BANGKOK – June 13, 2024: Mitsubishi Motors Thailand recently held the ‘Mitsubishi Excellence Awards 2023’ ceremony in recognition of dealers who achieved outstanding sales and aftersales service performance in fiscal year 2023. The award also highlights the company’s commitment to a customer-centric philosophy to deliver the highest levels of satisfaction, while continuously enhancing sales and aftersales service quality.


The top winners of the ‘Mitsubishi Excellence Awards 2023’ include:


  • Mitsu Rungcharoen (Head Office)             (Bangkok area),
  • Mitsupanlan from Chiang Rai province     (Upcountry – big market size)
  • Mitsu Sisaket TT Auto from Sisaket province (Upcountry – medium market size)
  • Mitsuthaiyonkonlakan from Phatthalung province              (Upcountry – small market size)
  • Able Motors Pakkret (Chaengwattana branch) (Rookie Award for new dealer in Bangkok area) 

Mr. Ryoichi Inaba, President and CEO, Mitsubishi Motors Thailand said, “It was very tough for us to decide on the recipients, because the results from all dealers were very close. Therefore, I would like to say, ‘congratulations’ to the award recipients. Thank you to all dealers for being such great partners, and for the ongoing and dedicated efforts to deliver the best experiences to customers.”

This year’s judging criteria was based on service performance, including sales and aftersales services, maintaining and expanding market share in each area, focusing on maximizing customer satisfaction by delivering the best quality vehicles and improving sales and aftersales service quality in order to bring about brand loyalty and make our collaborations even more successful, as we continue to grow together,” added Mr. Inaba.

Mr. Jakapong Chaitrakulthong

Mr. Jakapong Chaitrakulthong, Managing Director of Mitsu Rungcharoen said, “We are honored to be recognized for excellence by Mitsubishi Motors Thailand. Being awarded ‘Mitsubishi Excellence Awards 2023’ in the Bangkok-area category proves our commitment and dedication to provide the best services to customers and improving sales is on the right track. This award is also a win by our employees, and serves as further encouragement to all of us to do even better. We remain committed to provide the best services matched with professional skills to all our customers in Bangkok as well as in other provinces including Samut Prakan, Pathum Thani and Samut Sakhon.” 

Mr. Chutipong Busrarungsi

Mr. Chutipong Busrarungsi, Managing Director of Mitsu Sisaket TT Auto whose dealership has won the ‘Mitsubishi Excellence Awards 2023’ seven years in a row added, “Thank you Mitsubishi Motors Thailand for honoring us with the seventh ‘Mitsubishi Excellence Awards 2023’ award. We are proud to be recognized for our operational quality and excellence, something we have strived to achieve continuously for the past 10 years. We will continue to develop and raise sales and aftersales services standards so Mitsubishi customers – our customers – receive the maximum satisfaction with our products and services.” 

In addition to the ‘Mitsubishi Excellence Awards’, Mitsubishi Motors Thailand also awarded dealers with the ‘Top Productivity and Top Market Share Awards’ including:

  • Top Productivity Awards for dealers in Bangkok
    1. Top Productivity Awards (all car category): Mitsu Rungcharoen (Head Office)
    2. Top Productivity Awards (personal car category): Mitsu Rungcharoen (Head Office)
    3. Top Productivity Awards (pickup truck category): Mitsu Rungcharoen (Head Office)

  • Top Market Share Awards for dealers in upcountry locations
    1. Top Market Share Awards (all car category):
    - ‘Big Market Size’: Mitsu Ayutthaya (Thaitada) from Phra Nakhon Si Ayutthaya province
    - ‘Medium Market Size’: Mitsu Sisaket TT Auto and Mitsu Thaiyont (Sisaket)

    from Sisaket province
    - ‘Small Market Size’: Mitsuthaiyonkonlakan from Phatthalung province

    2. Top Market Share Awards (personal cars – not over seven seats)
    - Mitsu Jiang Nongkhai (Bueng Kan branch) from Bueng Kan province

    3. Top Market Share Awards (personal pickup trucks)
    - Mitsuthaiyonkonlakan from Phatthalung province

About Mitsubishi Motors Thailand (MMTh) 

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology, and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.  Stay updated with Mitsubishi Motors Thailand:








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