Mitsubishi Motors Thailand Honored with Major Awards ‘2025 Thailand’s Most Admired Brand’ and ‘Brand Star’ Reaffirming Its Leadership in the MPV Segment with the MITSUBISHI XPANDER Models for the Second Consecutive Year

Bangkok – April 8, 2025: Mitsubishi Motors (Thailand) Co., Ltd. recently received quality awards — ‘2025 Thailand’s Most Admired Brand’ and ‘Brand Star’ — from BrandAge, a leading marketing and business magazine and online media outlet. These awards were presented in the automotive category, specifically in the multi-purpose vehicle (MPV) segment, for the Mitsubishi XPANDER models. This marks the second consecutive year the model has been recognized by Thai consumers nationwide. The recognition reaffirms the brand’s dedication to delivering quality and innovation, which continues to earn the trust and preference of customers in this product category. The awards ceremony took place on March 25, 2025.

 

Mr. Sarote Maartlert, Executive Vice President, Sales & Aftersales, Mitsubishi Motors (Thailand) Co., Ltd., expressed his gratitude for the recognition, “We are truly honored to receive the ‘2025 Thailand’s Most Admired Brand’ and ‘Brand Star’ awards. I would like to sincerely thank all our customers for their continued trust in the MITSUBISHI XPANDER models, which has proudly secured the No. 1 position in the multi-purpose vehicle (MPV) segment for the second consecutive year.”

 

“This achievement is the result of the collective efforts across all processes — from upstream operations, including world-class vehicle production at our factory, to downstream operations involving our network of over 190 authorized dealers nationwide, all of whom are committed to delivering the best quality and service to our customers. The trust and confidence of our customers are a powerful source of inspiration that drives us to continually improve both our products and services, as we strive to further elevate the best possible experience for our Thai customers.” Mr. Sarote added.

 

The survey conducted by BrandAge reflects the genuine voice of consumers. This year, the survey advanced beyond the limitations of traditional research methods by combining the expertise of academics from leading universities with AI technology to analyze data across social media platforms. This approach enabled the team to listen to consumer voices online from all regions nationwide over the past 12 months. The study covered multiple dimensions of consumer perception toward the brand, including Innovation, Performance, Corporate Image, Management, Sustainable Development, and Service. As a result, the findings of this year’s survey are highly credible and accurate.

 

 

MITSUBISHI XPANDER models combine everyday comfort and versatility with a sleek,eye-catching design and SUV-like driving performance. It is also considered a strategically important model for Mitsubishi Motors, with a market share of nearly 40% in the small 7-seater MPV segment. All XPANDER models delivers premium quality with a fully equipped and comfortable cabin. The MITSUBISHI XPANDER CROSS has been further developed into a crossover SUV, catering to adventurous drivers with diverse, limitless lifestyles.

 

 

The MITSUBISHI XPANDER HEV and MITSUBISHI XPANDER CROSS HEV are small 7-seater multi-purpose family vehicles equipped with a powerful full-hybrid system, offering confidence on every journey. The MITSUBISHI e:MOTION exceptional driving experience is delivered by the combination of a powerful HEV system for superior power and maximum fuel efficiency, 7 Drive Modes to tackle any terrain safely, and Active Yaw Control (AYC) for superior cornering dynamics and added safety across all road and weather conditions.

 

 

Most recently, the MITSUBISHI XPANDER HEV PLAY, a special limited-production model, was launched to appeal to a new generation of families who value modernity and active lifestyles. With a premium sporty design that stands out on the road, the vehicle features bold black exterior accents contrasted against the body color—emphasizing its strength and distinctive presence as a market leader in the small 7-seater multi-purpose family vehicle segment.

About Mitsubishi Motors Thailand (MMTh) 

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology, and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.  Stay updated with Mitsubishi Motors Thailand: