Mitsubishi Motors Thailand Recognizes Dealers for Outstanding Performance in Sales, After-Sales Service, and Customer Satisfaction with “Mitsubishi Excellence Awards 2024”

BANGKOK – May 21, 2025: Mitsubishi Motors (Thailand) Co., Ltd. hosted the “Mitsubishi Excellence Awards 2024” on May 9, 2025, to honor and congratulate outstanding dealers nationwide. The awards recognize exceptional performance in both sales and after-sales service during the 2024 fiscal year, reflecting the company’s strong commitment to delivering the highest levels of customer satisfaction and continuous service quality improvement.

Winners of the “Mitsubishi Excellence Awards 2024” include:

1. Able Motors Pakkret Co., Ltd. (Head Office) - Bangkok Area

2. Sang Chai Motor Sales Co., Ltd. – Upcountry, Big Market

3. Mitsu Chookiatyont Krabi Co., Ltd. – Upcountry, Medium Market

4. Mitsuthaiyonkonlakan Co., Ltd. – Upcountry, Small Market

5. Able Motors Pakkret Co., Ltd. (Navanakorn Branch) - Rookie Award for New Dealer in Bangkok Area

6. Mitsuthaiyon Nakornsri Co., Ltd. (Head Office) – Rookie Award for New Dealer in Upcountry

In addition to the Mitsubishi Excellence Awards 2024, Mitsubishi Motors Thailand also presented special achievement awards in recognition of dealers’ exceptional performance across various areas:

1. No.1 in Top Sales Volume, Bangkok Area - Mitsu Rungcharoen Co., Ltd.

2. No.1 in Top Market Share in Upcountry, Big Market - Mitsu Ayutthaya (Thaitada) Co., Ltd.

3. No.1 in Top Market Share in Upcountry, Medium Market – Mitsu Chookiatyont Krabi Co., Ltd.

4. No.1 in Top Market Share in Upcountry, Small Market - Mitsuthaiyonkonlakan Co., Ltd.

5. No.1 in Fleet Dedicated Award – Mitsu Phranakorn Auto Co., Ltd.

Mr. Ryoichi Inaba, President and CEO, Mitsubishi Motors (Thailand) Co., Ltd. said, “The competition from all dealers was intensively close. This made judging tough, but that is a good sign because this means all our dealers are dedicated to deliver the highest levels of satisfaction, the best experiences and service quality to all our customers. Congratulations to all of you, and to the winners for being the best of the best.

Evaluation of performances in 2024 focused on service excellence, encompassing both sales and aftersales performance, as well as sustaining and growing market presence across respective regions while prioritizing customer satisfaction through the delivery of premium-quality vehicles and elevating service standards. Our aim is to foster stronger brand loyalty that will further enhance the success of our partnerships, ensuring mutual growth and long-term achievement that are sustainable,” added Mr. Inaba.

Ms. Chanyaphak Tanakuntanin, Managing Director of Able Motors Pakkret Co., Ltd. (Head Office), said, “We sincerely thank all our valued customers for their continuous support over the past 20 years and extend our gratitude to Mitsubishi Motors Thailand for this honorable award, No.1 in Mitsubishi Excellence Awards 2024 in Bangkok Area. This achievement is the result of our entire Able Motors team’s dedication, as well as the support from our families and key supporters who have been a source of inspiration over the years. At Able Motors, we remain committed to professional service with high standards and will continue improving our sales processes to deliver even greater results.”

Ms. Ketsuda Piticharoenkit, Managing Director of Mitsu Chookiatyont Krabi Co., Ltd., shared, “Thank you to Mitsubishi Motors Thailand for presenting us with the No.1 in Top Market Share in Upcountry, Medium Market and for organizing such a prestigious recognition event. I would also like to thank our team who stood by us throughout the past year. This award reminds us of the strength and success we’ve built together—not only through teamwork, but also through our consistent commitment to after-sales care. It is this dedication that has earned us the trust of our customers. We will continue to uphold and improve our service quality.”

In addition to the above awards, there are two more special awards presented to dealers with outstanding performance and consistent business success.

1. Top National Sales Volume in 2024 - Mitsu Rungcharoen Co., Ltd.

2. Top National Sales Volume for Over 3 Consecutive Years - Mitsu Rungcharoen Co., Ltd.

Mr. Jakapong Chaitrakulthong, Managing Director of Mitsu Rungcharoen Co., Ltd. stated, “It is an immense honor for Mitsu Rungcharoen to receive multiple prestigious awards this year, especially the No.1 in Top Sales Volume in Bangkok Area, Top National Sales Volume in 2024, and Top National Sales Volume for Over 3 Consecutive Years. These achievements were made possible through the strong support of Mitsubishi Motors Thailand and the tireless efforts of our team. Above all, we thank our customers for placing their trust in us. We remain committed to exceeding expectations and firmly believe that customer satisfaction is the heart of our success. Our goal is to continuously improve to ensure our customers return to us with confidence.”

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest facility in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive companies committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology, and customer satisfaction. In 2018, MMTh officially opened the Education Academy in Pathum Thani. At the beginning of 2024, the company celebrated a total production of seven million units. MMTh’s current range of vehicles includes the MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER HEV, and MITSUBISHI XPANDER CROSS HEV. And most recently, MMTh underlined its leadership in HEVs with the debut of the ALL-NEW MITSUBISHI XFORCE HEV to the Thai market for the first time, reaffirming its leadership in full-hybrid vehicles. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi, to assess products from design to product development stages to ensure customers take delivery of vehicles that are second-to-none in all aspects of quality.

Stay updated with Mitsubishi Motors Thailand.

Website	:	www.mitsubishi-motors.co.th
Facebook	:	www.facebook.com/MitsubishiMotorsTH
Instagram	:	@MitsubishiMotorsTh
Youtube Channel	:	Mitsubishi Motors Thailand
Line Official Account/ ID	:	Mitsubishi Motors Th / @MitsubishiMotorsTh