Mitsubishi Motors Thailand Achieves Four Global Awards at Eventex Awards 2025 and Event Marketing Awards 2025, Reaffirming Excellence in Delivering Customer Experiences!

Bangkok – 16 July 2025: Mitsubishi Motors (Thailand) Co., Ltd. has announced a significant global achievement, reaffirming its leadership in automotive innovation and exceptional customer experience. The company proudly received four prestigious awards from two of the world’s most renowned marketing competitions — the Eventex Awards 2025 and the Event Marketing Awards 2025.

 

Mitsubishi Motors Thailand in collaboration with Gorilla Company Limited, one of Thailand’s leading brand experience agencies, created dynamic and engaging activities to deliver exceptional driving experiences, build customer confidence, and strengthen strong relationships. These initiatives were executed through two adrenaline-filled events: ‘Mitsubishi e:MOTION VERSE’, and ‘Dare to Disrupt ’. These outstanding campaigns earned a total of four prestigious awards from two of the world’s leading marketing competitions: the Eventex Awards 2025 and the Event Marketing Awards 2025. This achievement reflects the company’s unwavering commitment to showcasing the superior performance of Mitsubishi vehicles through immersive experiences that allow customers to truly engage with the brand’s advanced technology and capabilities.

 

Mitsubishi Motors Thailand received a total of four awards from two prestigious global platforms, categorized as follows:

 

Eventex Awards 2025 – A globally recognized accolade in the event and experiential marketing industry. This year’s competition attracted more than 1,200 campaigns submitted from 59 countries around the world. This reflects its global credibility and recognition. The awards honor outstanding work that demonstrates creativity, strategic excellence, and the power to deliver impactful brand experiences:

 

1. Gold Award in the Brand Activation category for
‘Mitsubishi e:MOTION VERSE’ - Mitsubishi XPANDER and XPANDER CROSS HEV

Mitsubishi e:MOTION VERSE made a powerful impact and earned the Gold Award in the Brand Activation category. This event invited customers to experience the future of driving with Mitsubishi XPANDER and XPANDER CROSS HEV, the brand’s first-ever full hybrid vehicles.

 

Customers had the opportunity to test drive and experience the three core technologies that define Mitsubishi’s new generation of electrified performance:

• Full HEV System – A smooth, quiet, and responsive drive that emulates an electric vehicle, seamlessly working with the internal combustion engine to deliver both powerful performance and exceptional fuel efficiency.
• 7-Drive Mode – Designed to adapt to every road and driving condition, including Normal, Wet, Gravel, Tarmac, Mud, EV, and Charge modes. Drivers can confidently select the optimal setting for every journey.
• Active Yaw Control (AYC) – A motorsport-inspired technology from Mitsubishi’s rally DNA. AYC enhances stability and cornering precision by independently controlling the braking force between the left and right wheels, ensuring safety and driver confidence in every turn.
   

2. Silver Award in the Asian Event category for
‘Dare to Disrupt’ - Mitsubishi Triton Athlete

3. Bronze Award in the Brand Experience Automotive category for
‘Dare to Disrupt’ - Mitsubishi Triton Athlete

The ‘Dare to Disrupt’ event achieved great success, earning two prestigious awards.
The concept behind the event was to provide an opportunity for customers, influencers, and automotive experts to test the outstanding performance of Mitsubishi Triton Athlete on an extremely challenging course. This specially designed track brought together challenging terrains from across Thailand into a single location, allowing participants to experience the true strength and performance of this sporty pickup — fully equipped with cutting-edge technologies, including:

• Hyper Power X2 Engine – A twin-turbo diesel engine delivering up to 204 horsepower and 470 Nm of torque, offering instant acceleration response along with outstanding fuel efficiency.
• Super Select 4WD II System – Mitsubishi’s signature full-time 4WD technology, allowing seamless shift-on-the-fly between 2H and 4H even while in motion. This enhances road grip and ensures confidence across all terrains.
• New Suspension and Mega Frame Chassis – A newly developed suspension system and a larger, stronger chassis provide superior comfort, stability, and maneuverability, both for city driving and long-distance adventures.

Event Marketing Awards 2025 - An award platform that recognizes outstanding work from across the Asia-Pacific region, organized by Campaign Asia-Pacific, a leading marketing publication in Asia. This year, the awards honored campaigns that stood out for their creativity and ability to deliver unique and distinctive brand experiences. They also celebrated excellence throughout the entire process, from strategic planning and execution to the overall success of the event.

1. Bronze Award in the Best Outdoor Event category for ‘Dare to Disrupt’ - Mitsubishi Triton Athlete

The achievement of all four prestigious awards stands as a testament to the success of the ‘Mitsubishi e:MOTION VERSE’ and ‘Dare to Disrupt’ events. These accolades not only highlight the exceptional performance of Mitsubishi vehicles but also underscore the company’s dedication to delivering real, hands-on experiences. Through innovative and engaging campaigns, Mitsubishi Motors Thailand continues to connect with customers by showcasing real-world product potential in a memorable and meaningful way.

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

• Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 24 hours daily.
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