Mitsubishi Motors Invites All Thais to ‘MITMILE Festival 2022’: RALLIART and Motorsports Meet Entertaining Mini-Concert by F.Hero First Event to Launch in Khon Kean from October 8 – 9, 2022

BANGKOK - 30 September 2022: Mitsubishi Motors (Thailand) Co., Ltd. invites all Thais to join in the ‘MITMILE Festival 2022’ where RALLIART and Motorsports meet Entertainment, with a mini-concert by Golf F.Hero. Themed ‘The Spirits of Victory’, the first event will be held from October 8 - 9 2022 at Event Zone, Wufoo Market, Khon Kean.

“Mitsubishi Motors Thailand aims to value and share the creative energy that drives Thai people towards our ambitions and goals. The MITMILE Festival 2022 will spark the power of winner’s spirits in all of us. The event is designed to offer visitors the thrilling motorsports experience along with a wide range of entertainment for the entire family. From October 2022 to March 2023, MITMILE Festival 2022 will visit a total of nine provinces nationwide including Ayutthaya, Chiang Rai, and Nakhon Si Thammarat. The launch event will be held in Khon Kean on October 8 2022,” said, Mr. Eiichi Koito, President and CEO of Mitsubishi Motors (Thailand) Co., Ltd.

MITMILE Festival 2022 will provide Mitsubishi customers and prospects with a unique motoring adventure with special activities and entertainment that families of all ages can enjoy for the entire day. Attractions include a Kid’s Zone and DIY Art Projects. Participants who test-drive Mitsubishi cars at the MITMILE Festival 2022 are also eligible for free giveaways. Admission to the festival is free.

Visitors and RALLIART fans can also browse and shop for new and exclusive collections of RALLIART merchandise. Mitsubishi will also offer special campaigns for all models, including the all-new Mitsubishi Xpander, Mitsubishi Pajero Sport, Mitsubishi Triton RALLIART Double-cab and the premium-cabin Mitsubishi Triton S-Limited. Sporting a unique exterior look and feel with a ‘Café Racer’ theme, it offers a variety of superior features for maximum cabin comfort including Power Seats, Automatic Transmission with Sport Mode, Automatic air-conditioning system, seven-inch Touchscreen with Apple CarPlay/Android Auto and Cruise Control that makes long-distance driving much easier and more pleasant. There will also be a campaign for the specially-decorated Mitsubishi Triton to inspire those who love customized cars that can also serve daily or even commercial needs.

At the MITMILE Festival 2022, customers will also have the opportunity to experience the outstanding reliability, durability, and performance of ‘Super Select 4WD II’, the superior 4WD technology by Mitsubishi Motors, at various test stations including a corrugated road, a twist track and roller. Customers will also have a chance to test drive the new Mitsubishi Triton on the public road and gain real-life experience with advanced safety technologies with which the vehicle is fully-equipped. They include a Multi Around Monitor, Blind Spot Warning with Lane Change Assist and Rear Cross Traffic Alert that enhance pickup drivers’ confidence while offering unparalleled performance and safety.

Another important attraction at the MITMILE Festival 2022, especially for motorsports lovers, is the opportunity to get on hot-lap rides of the Mitsubishi Triton Rally Car, driven exclusively by K. Ohm Chayapon Yotha. A champion of many racing competitions over the past decade, Chayapon will also be participating in the Asia Cross Country Rally 2022 with the Mitsubishi RALLIART Team. It is one of the toughest multi-national rally in the Mekhong River Region, and runs from from Thailand to Cambodia from November 21 – 26, 2022.

Last but not least, the MITMILE Festival 2022 in Khon Kean, Ayutthaya, Chiang Rai, and Nakhon Si Thammarat, will also feature a mini-concert by Golf F.Hero to awaken the winner’s spirits in each and every one of us. The artiste’s personal life values which advocates ‘dreams can only come true when you act on it and never back down no matter what lies ahead’ – is in sync with Mitsubishi motorsports’ ‘The Spirits of Victory’ theme that values the forward-sharing of positive ambition.

Below is the Touring Schedule of MITMILE Festival 2022: October 8, 2022 – March 12, 2023

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

• Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 every day at 8:30 – 17:00 hrs.
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